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 Brand Awareness In an ever cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
Product Rollouts Promotional products can be used to garner attention for your new products within the trade area and to consumers by helping gain media exposure and or providing replicas that your sales force can use to demonstrate your new products. Point of Purchase Promotional products can be used as advertising materials, used as displays or as parts of displays to draw attention to your product. Direct Mail Marketing Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65%, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card. Offering an “expensive” clock increased the percent response rate 4 times. back
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