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 Trade Shows Trade shows provide an excellent venue for introducing new customers to your business, or increasing product knowledge among your existing customers. But don’t make the mistake of spending money on the entrance fees and expect that is all you need to do for a successful showing. Savvy marketers are working diligently to capture show attendees attention and you must prepare to compete.
Pre Show Send a direct mail advertising piece to your ideal prospects prior to the show announcing your attendance. Include a promotional product that is redeemable for a gift at your booth and they will put you on their “must see list” for the show. • Buttons • Badge Holders • Lanyards At the Show This is your chance to introduce your company to customers that have a need for your products. Make a great impression by dressing up your booth and your company representatives.  Booth
Attention Getters – Generate more sales, leads and visibility
at trade shows with professional looking attention getters.• Table Skirts • Balloons • Poly Bags • Banners Dress your team – Show professionalism in the booth and on the trade show floor by identifying your team members. • Matching Apparel such as Sport Shirts or Dress Shirts • Lapel Pins • Caps • Pens • Brief Cases Mass Give Away Thank you – Choose giveaways that tie into your theme or message. Successful giveaways will be kept by attendees to remind them of your company and special services. • Business Card Magnet • Key Ring • Pens & Pencils For your best customers - Choose products with memorable and long lasting impact to cultivate relations that will build better business. • Divot Fixers • Golf Balls • Caps • Mugs  Prizes
and Awards - Generate more sales leads by offering a register to
win or an interactive game that gets customers to give you their business
card for a chance at great prizes.• Desk Clock • Pocket Agenda • Calculator • Travel Bag • Brief Case Post Show Post show, keep the momentum going by following up with a reinforcement of your marketing campaign and generate more business with a direct mail follow-up including a promotional product. • Post it Notes • Pocket Calendar • Monthly Planner
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