Promotional products are the one of the best form of advertising. Most people like getting something for free. So why not take advantage of that and slap a company logo on an item? There are plenty of benefits associated with promotional products for your company.
1. Give and you shall receive, at least most of the time. A study by L.J. Market Research found 52 percent of participants did business with a company after they were given a promotional item. The remainder said they’d be more likely to do business with the company because of the item they received. It’s a great way to get a conversation going as well.
2. They’re not going anywhere. Tangible items have long shelf lives. TV and radio commercials come and go. Newspaper ads and fliers end up in the recycling bin. That same study by L.J. Market Research found 71 percent of participants had received an item in the last 12 months and of that group, 33 percent were carrying the product with them. So chose your giveaways wisely.
3. Receive, use, and repeat. Repetition comes into play with the right item. A person could end up seeing your company logo or slogan several times a day depending on what the product is that you’re giving away. There is potential that others will also be exposed to your message by the initial giveaway.
4. The gift that keeps on giving. Re-gifting is no fun when you’re the one giving to a friend or family member. But think of re-gifting as an effective way of getting your brand in more hands and in front of more eyes. Even if the actual item isn’t passed along, stories and memories about it will be shared. That form of advertising is immeasurable and can go a long way.
5. “Look at me!” Even if you don’t end up giving an item to someone, if it’s on display somewhere chances are plenty of people are seeing it. In a trade-show setting, let others do the advertising for you. A study by Exhibit Surveys, Inc. found there was a 176 percent increase in trade-show traffic to a booth that gave away promotional items.
6. Reward your own team. Giving promotional items away doesn’t just have to happen with strangers or potential customers. Use items in your arsenal as a reward for a job well done. A small token of appreciation can go a long way in helping with employee morale.
These are just a few of the reasons promotional products are a wise investment in the future of your company. After you’ve decided on a budget and a plan of action, look for an item that will give you the most bang for your buck.