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Posts by » Idea Creative

Power in Promotion: Promotional Products Work

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Mar 15, 2016 In the Industry , , , Comments are off

Creating Promotional products and custom apparel are things we do every day, day in, day out so we sometimes forget to notice the power of these products. We create thousands of custom designed products but every time we see one of our products outside of the walls of Silkworm we are reminded of the power and impact these items can carry. The last sporting event you attended you probably wore a custom shirt with your team’s logo and possibly even your child’s name. When you see others, even complete strangers, wearing the same logo apparel you have an immediate connection without saying a word. The apparel may not be your team but possibly your favorite band, alma mater, group, or an event you’ve attended. What other product can you think of that provide that same immediate experience? If you attend college, graduated college or have a child/grandchild/niece/nephew, etc. attending a particular college you probably have a decal, coffee mug, cup, rally towel, sweatshirt, jacket, t-shirt and other custom branded items and apparel featuring the school name or logo. These items don’t represent a brand or a name, they represent pride. Say you go to an event and have an amazing time or donated money or volunteered, you usually get a custom t-shirt or promotional item. Again, these items are more than a cool design, they are mementos. When you walk into a business or organization you look for someone wearing a custom embroidered shirt or vest that signifies that the person wearing the apparel can help you. You may know the person sporting that custom embroidered polo, chances are you just noticed the shirt and were seeking help. Though you don’t know the person in the custom apparel, you automatically seek assistance and have an automatic sense of trust. Next [...]

My Favorite Promotional Product

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Feb 29, 2016 , , , Comments are off

What makes a promotional product worth your budget? Is the value measured in the amount of attention you can draw towards your brand? Maybe it is the initial ‘feel good’ effect you create when handing a potential client a tangible object that will be around for a while and is, in most cases, “FREE.” Could the product’s worth be in the usefulness of the item you give, generating goodwill that will likely be reciprocated? All of these and more can be great reasons to consider when choosing the right product but let’s look at the usefulness aspect for a moment. One of the more useful promotional products available may be hiding away in your home right now probably as you read this. It is in a junk drawer somewhere, most likely in your kitchen or perhaps under a sink. You received it from a service guy that repaired one of your home appliances.  Maybe you got it from that trade show you attended or picked up near the counter, as you were checking out, in a box that read, “Take One.” You did not give it a second look until Christmas morning, when your child opens that toy requiring sixteen AA batteries. You didn’t panic since you have the Phillips ES Series Tool that opens the battery compartment with ease, a task your normal size screwdriver would fumble with. The ES tool is a familiar sight and a handy tool that is comfortable with spending most of its life in that junk drawer, waiting for the moment you need it. It is great for toys, small appliances and electronics and is available with many tool top options. Choose from or combine magnet, phillips, straight and hex attachments as well as 16 different barrel color options. Best of all, the ES [...]

Top 10 Reasons to Choose Silkworm

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Feb 22, 2016 From the Sales Team , , , , , , , , , , , , , , Comments are off

Top 10 Reason’s Why You Should Choose Silkworm, Inc 10.)  Online Design tool: Our website has a design tool to help you create the perfect design! Don’t worry, our artists will perfect it before your shirts print. 9.) Social Media: You can find us and what we are up to on Facebook, Twitter, Instagram, Pinterest, Tumblr or our website.  Every Monday we post a new awesome giveaway. Once a month we give away prizes to anyone that visits our location. 8.) Community Involvement: Silkworm and our employees are very active in the communities we serve. From Knock Hunger Out of the Park, to Relay for Life and as many things that we can fit in between…we love participating in community events. 7.) Transparency: We aim to provide clear, transparent pricing from the beginning to make sure you are aware of the fees and the pricing of your entire order. 6.) Embroidery: We can have your logo digitized to embroider on hats, coats, polo’s, jackets, bags and more! 5.) Promotional Products: We literally have thousands of custom products to choose from, we’re sure to have a unique product for your next event. Just give us a call and our team will gather items within your budget. 4.) Quality Assurance: Our quality assurance standards are high; we stretch, stomp, wear our products to create quality products that last. We have printers at each press to insure that your products are printing correctly on each and every shirt. 3.) Award Winning Graphic Design: Silkworm has won many awards and contests for our top notch graphic design. Our artists are fun, creative and work in collaboration with our customers and sales team to create designs that WOW! 2.) Awesome Customer Service:  We pride ourselves on customer service.  It’s never about the sale with us, it’s the relationship. We don’t want [...]

Customer, Company, Department, You

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Feb 15, 2016 From the Sales Team , , , , , Comments are off

“Customer, Company, Department, You”  This is a mantra we’ve kicked around for a while and it sums up what we do. It all goes back to you, our customer. When we make decisions, whether it’s with orders or marketing or anything like that, we start with the customer in mind. What will benefit you the most? What is most important to you the customer? How can we be the best help to you? All of those thoughts are the primary driving force behind what we do. Next in the chain is the Company. After we create the best possible scenario for you our customer, the focus goes on what’s best for the company. Are we making the right fiscal decisions to ensure we are a viable company providing a great working environment for our close to seventy employees? We want Silkworm to be one of the best places to work and in order to do so we must focus on the company as a whole. Then we get to the Department. We have several different departments within Silkworm that work harmoniously in order to offer the best possible outcome for our customers. When we make decisions, after we have exhausted the criteria for our customers and the company as a whole, then we look at the departments. How might we tweak a system for a particular department in order to provide quality products with awesome customer service? Finally, we break it down to the individual, the last stop in the line. After we have taken care of our customer, the company, and then the department, it comes down to the individuals working to create the kind of experience that will make you our customer come back and tell your friends about us. What all of this means for you is [...]

Repost: 15 Insane Facts About Promotional Products

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Feb 8, 2016 In the Industry , , , , , , , 1 Comment

Usually, we don’t re-post blogs on this page but we ran across one article that was too good not to share. Natasha Heiberg | 3rd February 2016  The power of the promotional product can sometimes be underestimated. However, many marketing teams will attest to the wide reach and long-lasting impact that promotional products can have. Utilizing them as a part of your marketing strategy can be key in connecting with current clients and reaching out to future clients. To back up our argument, here are some insane facts you probably didn’t know about promotional products. 80% of consumers own between one and ten promotional products. That is a huge portion of the population that is open to accepting your branded items! Out of this 80%, 53% use a promotional product at least once per week. That’s a pretty high chance of active engagement with your promotional products. 60% of these people, will keep a promotional product for up to two years! Only 1 in 5 people will throw away a promotional product. Promotional products can increase your client base by as much as 30% In the US, bags generate more promotional impressions than any other promotional product. A promotional bag has six thousand impressions per bag! Top products are wearables, followed by pens/pencils, bags, calendars and drinkware! Branded drinkware can be more effective than an expensive radio or television advert. A study showed that 57% of people were able to recall an advertiser whose logo was branded on a mug. Only 32% were able to recognise the advertiser from their radio spot and only 28% were able to recognise the advertiser from the television advert. The logo on the mug created a visual impression, and vision is our strongest sense! The first known promotional product was a commemorative button used [...]

My Favorite Promotional Product: Usability

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Feb 1, 2016 From the Sales Team , , , , Comments are off

What makes a promotional product worth your budget? Is the value measured in the amount of attention you can draw towards your brand? Maybe it is the initial ‘feel good’ effect you create when handing a potential client a tangible object that will be around for a while and is, in most cases, “FREE.” Could the product’s worth be in the usefulness of the item you give, generating goodwill that will likely be reciprocated? All of these and more can be great reasons to consider when choosing the right product but let’s look at the usefulness aspect for a moment. One of the more useful promotional products available may be hiding away in your home right now probably as you read this. It is in a junk drawer somewhere, most likely in your kitchen or perhaps under a sink. You received it from a service guy that repaired one of your home appliances.  Maybe you got it from that trade show you attended or picked up near the counter, as you were checking out, in a box that read, “Take One.” You did not give it a second look until Christmas morning, when your child opens that toy requiring sixteen AA batteries. You didn’t panic since you have the Phillips ES Series Tool that opens the battery compartment with ease, a task your normal size screwdriver would fumble with. The ES tool is a familiar sight and a handy tool that is comfortable with spending most of its life in that junk drawer, waiting for the moment you need it. It is great for toys, small appliances and electronics and is available with many tool top options. Choose from or combine magnet, phillips, straight and hex attachments as well as 16 different barrel color options. Best of all, the ES [...]

From the Sales Team: Everyone Needs Chapstick

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Jan 18, 2016 From the Sales Team , , , , , , , Comments are off

Borrowing a line from the infamous Napoleon Dynamite; Kip & Napoleon Dynamite Napoleon Dynamite Hey can I use your guys’s phone for a sec? Secretary No. 1 Is there anything wrong? Napoleon Dynamite I don’t feel very good. (takes telephone and dials) Kip (making nachos on the other line) Hi. Napoleon Dynamite Is grandma there? Kip No, she’s getting her hair done. Napoleon Dynamite Ugh!! Kip What do you need? Napoleon Dynamite Can you just go get her for me? Kip I’m really busy right now. Napoleon Dynamite Just tell her to come get me. Kip Why? Napoleon Dynamite Cause I don’t feel good! Kip Well, have you talked to the school nurse? Napoleon Dynamite No, she doesn’t know anything. Will you just come get me? Kip No. Napoleon Dynamite Well, will you do me a favor then? Can you bring me my chapstick? Kip No, Napoleon. Napoleon Dynamite But my lips hurt real bad! Kip Just borrow some from the school nurse. I know she has like five sticks in her drawer. My favorite promotional item is the lip moisturizer ball from Hit Promotional Products. Customized Lip Balm is one of the best creative advertising methods for trade show giveaways, corporate gifts, and also works great at tourist destinations as Souvenir Lip Balm for people to keep with them and easily advertise your name to the world effortlessly. Plus when your “lips hurt real bad,” your business can be the hero. Personally, I use it every day and it is by far my favorite chapstick, which could very well be an obsession of mine. There are a few different color options for the actual hard shell that is on the outside: black, blue, fuchsia, lime green, red and white. It comes in a unique circle shape which I like [...]

From the Sales Team: The Corkcicle

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Jan 10, 2016 From the Sales Team , , , , , , , Comments are off

Are you tired of gifting your best customers with the same been there, done that mousepads and mugs your competitors are using? Are you looking for something unique with a high perceived value? Do your customers like to drink wine (Of course they do, who doesn’t?) If you found yourself vigorously shaking your head in agreement while reading this post, then look no further. Meet the Corkcicle. The Corkcicle is a FDA compliant, BPA free wine chiller and bottle stopper in one. This hard working little device will chill your whites to perfection and bring those heavier reds down to optimal drinking temperature all while proudly displaying your logo. Awesome, right? Here at Silkworm we like to help our customers stand out and make great, first impressions last. We do this by providing you, the customer, with custom quotes and products that include new, unique and high quality items. That’s right; we customize everything just for you! No copy and paste here. Which brings us back to the Corkcicle, it is a high quality, retail grade item that will be used and reused by your customers. Why would you want your customers to use and reuse your promotional items? Because it keeps your logo and by extension, you, in front of your customers and (for those of you new to the game) that means dollar, dollar bills, yo! Kassidy Phoenix is a lead sales coordinator at Silkworm, Inc. Kassidy is a resident funny gal around the worm and takes the task of finding the perfect promotional item very seriously. Thinking outside of the box is just one reason why our customers love working with Kassidy. Let Kassidy help you find the perfect promotional item: kassidyns@silkwormink.com

From the Sales Team: My Favorite Promotional Item

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Jan 5, 2016 From the Sales Team , , , , , , , Comments are off

Of all promotional products available, one of my favorites has to be pens. I know they aren’t the “newest” or “trendiest” things out there. But they are an item that’s used. Over and over again. They are an item well worth your promotional product dollars. According to the Advertising Specialties Institute, the leading promotional products organization, over 50% of US consumers own logoed writing instruments. You probably have one in your hand or close to you right now. The average cost per impression for writing instruments is 1/10 of a cent. Think about that a for minute. So let’s say you bought a pen for .55. You would have on average, 550 impressions for that one item. Tied with bags, that is the lowest cost per impression in the industry! The reason? Pens are an item we all use. We have a need for them almost every day. And what happens to your favorite pen you picked up somewhere? It gets picked up by someone else and those impressions keep on going. But I do want to offer a word of caution before you go out and buy any pen. There are a lot of pens available to put your logo or message on. You would do well to make sure you are getting the best option for your money. Before I knew better, I had a customer that wanted the cheapest pen possible. Of course, wanting the sale, I found them the cheapest pen I could in the colors they wanted with the features they requested. Not too long after I ended up at the same trade show they were at and they were using the pens I sold them as a giveaway and enticement to sign up for more information. Soon after the show started, they approached me [...]

Employee Spotlight: Austyn Ridings

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Dec 21, 2015 Employee Spotlight , , , , , , , , , Comments are off

Silkworm is known for being an exciting place to work, with many happy employees! Every now and then, it’s nice to take a break from the daily hustle to kick back, chat, and find out more about them! Austyn Ridings is our Employee Spotlight of the week. She’s a Herrin native Sales Coordinator who has been with us since July, and has graciously volunteered to answer a few questions.   Describe for me your most ideal work environment. “Coworkers who get along, and help each other without hesitation. Also, a place where the work gets done, but we’re still able to have fun. So…basically, Silkworm.” What is your philosophy towards your work? “Work hard, play harder.” What song best describes your work ethic? “Eye of the Tiger. I mean, I WAS a (Herrin) Tiger in high school.” What is your favorite quote? “Don’t try to understand everything. Sometimes it’s not meant to be understood. Just accept it.”   A penguin walks through that door right now wearing a sombrero. What does he say and why is he here? “First, why in the world is that a question? He’d probably be here to take me to lunch, and he’d say, ‘you want to go for some tacos?’” If you were to get rid of one state in the U.S., which would it be and why? “Maybe Washington, because it rains way too much.” If you had the chance to go anywhere on vacation, where would it be? Fiji, because the water is super clear, and there are great beaches…and beer. Also, I can wear a bikini all day, and it’s socially acceptable. On a scale from one to 10, rate me as an interviewer. Duh! Have you seen any of the Star Wars movies? No…but I do know that there’s one coming [...]