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High Standards and Happy Customers: Celebrating 35 Years

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Aug 3, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Silkworm is celebrating our 35th Anniversary. What started out as screen printing t-shirts in a basement turned into a full line apparel and promotional product company with over 70 employees. We are proud to be the Heartland’s choice for custom apparel, promotional items, awards, signage, graphic design, embroidery and more. The secret to our success extends far beyond our quality products.   The foundation of our business, is and has always been, to produce quality orders, on time, delivered with awesome customer service. We have made it a commitment from day 1 to give back to the communities we serve through volunteer work and programs, donations and sponsorships. Our amazing team members are dedicated to getting to know our customers, your business and finding the best products to help make your first impression last. From classics to new trends, our team works hard to perfect our craft and provide you the best quality and best look to get you noticed.   Beyond products and services, and quite honestly, our most important pillar of success is our dedication to our company culture and our investment in our employees. We believe in creating relationships with our customers and are extremely grateful to our Silkworm advocates. We value a fun workplace that encourages our team members to be unique and grow personally and professionally. Our company culture is our brand and it’s the reason we are one of the best places to work in the Heartland. Choose your attitude, Play at work, make someone’s day and be present.   We are grateful for all the wonderful relationships that we have founded throughout the years. We are proud to give back and be active in our communities. We are excited to continue the traditions and build an even stronger future in the community that [...]

Spirit Wear: Showing Your School Pride Never Looked So Good

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Jul 26, 2016 From the Sales Team , , , , Comments are off

Spirit gear helps build the excitement for the new school year, and ignites a sense of community. When you think of spirit wear, you probably think of a simple t-shirt with the school’s mascot doned in one of the two school colors. Not anymore. Whether it’s your school’s first big event, back to school, or just time to change some things up, we’ve got some amazing new products to show your school pride. From T-shirts and sweatshirts to boxers and bows—and almost anything in between, we’ve got the hottest new gear to set you up for the new school year. The process of choosing the right products, gathering orders and counting up the sizes, can be confusing, but our sales reps walk you through the whole process. Once you begin to see the wide range of spirit wear options, you might be tempted to offer a wide range of products to cater to even the pickiest of students. This may not be the best route for your spirit sales. Our sales team will recommend the best products and help nail down selections to, not only please your buyers, but please your budget. Despite the wide variety of spiritwear items available, T-shirts and sweatshirts are still the most popular. Whatever product you choose, t-shirts to jackets, bows to cups, we will make sure to create a great design. “You want the kids to love it, you want the parents to love it so it has to be fun, new and exciting” says Cheryl Endres vice president of sales and marketing. To add to the fun factor, you can use our design tool to create your very own custom design. Other ways to benefit from Spirit wear include special items for; fundraisers, clubs, teams, reunions, alumni, PTO, teachers, and events.

9 Ways Promotional Products That WORK for Your Business

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Jul 12, 2016 From the Sales Team , , , , , , , , , , , , Comments are off

by Arsham Mirshah Original Article: http://amabaltimore.org/3139/9-ways-promotional-products-work-for-your-business/ Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business. We’ve all heard that phrase “you have to spend money to make money” haven’t we? But what, exactly, are we supposed to be spending our money on? I’ll tell you what.. Promotional Products! They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, does it not? If you’re new to the idea of promotional products, I understand that you might be hesitant. Despite any fears you may have, I strongly urge you to continue reading and discover just what quality promotional items can do for your company. 1.) Opening Lines of Communication The law of reciprocity: Give, and you shall receive. More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture. Giving out promotional products is also a very effective way of starting a conversation with a potential customer. Handing something over allows you to “break the ice” and engage that person in conversation and because you gave them something, he or she is likely to listen to what you have to say. 2.) Drawing Attention “Hey, Hey! Look at ME!” Everyone wants to be the popular table at the trade-show, [...]

The Best Thing About Summer Camp

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Jun 2, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Ahhh…summer time! If you run or organize a summer camp, the registrations are hopefully piling in and you’re getting prepared to provide an awesome camp experience. Every year thousands of kids come away from summer camp, whether it’s a day camp or sleepover camp, with lifelong memories. Other than the social, emotional, cognitive benefits of camp, kids come away with one of the most popular items from summer camp…their t-shirt! How many of you have kept you summer camp t-shirt until it ripped under the weight of your growing body and then kept them anyway? You can go into a thrift store on any given day and buy someone’s old camp shirt because they are completely and totally awesome. Not only do we design amazing camp shirts on the daily but our online design tool allows users to design their very own. Our design tool is super easy to use, has thousands of design elements and colors to allow you to create the perfect t-shirt for your summer (camp or no camp.)

Top 10 Reasons to Choose Silkworm

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Feb 22, 2016 From the Sales Team , , , , , , , , , , , , , , Comments are off

Top 10 Reason’s Why You Should Choose Silkworm, Inc 10.)  Online Design tool: Our website has a design tool to help you create the perfect design! Don’t worry, our artists will perfect it before your shirts print. 9.) Social Media: You can find us and what we are up to on Facebook, Twitter, Instagram, Pinterest, Tumblr or our website.  Every Monday we post a new awesome giveaway. Once a month we give away prizes to anyone that visits our location. 8.) Community Involvement: Silkworm and our employees are very active in the communities we serve. From Knock Hunger Out of the Park, to Relay for Life and as many things that we can fit in between…we love participating in community events. 7.) Transparency: We aim to provide clear, transparent pricing from the beginning to make sure you are aware of the fees and the pricing of your entire order. 6.) Embroidery: We can have your logo digitized to embroider on hats, coats, polo’s, jackets, bags and more! 5.) Promotional Products: We literally have thousands of custom products to choose from, we’re sure to have a unique product for your next event. Just give us a call and our team will gather items within your budget. 4.) Quality Assurance: Our quality assurance standards are high; we stretch, stomp, wear our products to create quality products that last. We have printers at each press to insure that your products are printing correctly on each and every shirt. 3.) Award Winning Graphic Design: Silkworm has won many awards and contests for our top notch graphic design. Our artists are fun, creative and work in collaboration with our customers and sales team to create designs that WOW! 2.) Awesome Customer Service:  We pride ourselves on customer service.  It’s never about the sale with us, it’s the relationship. We don’t want [...]

Customer, Company, Department, You

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Feb 15, 2016 From the Sales Team , , , , , Comments are off

“Customer, Company, Department, You”  This is a mantra we’ve kicked around for a while and it sums up what we do. It all goes back to you, our customer. When we make decisions, whether it’s with orders or marketing or anything like that, we start with the customer in mind. What will benefit you the most? What is most important to you the customer? How can we be the best help to you? All of those thoughts are the primary driving force behind what we do. Next in the chain is the Company. After we create the best possible scenario for you our customer, the focus goes on what’s best for the company. Are we making the right fiscal decisions to ensure we are a viable company providing a great working environment for our close to seventy employees? We want Silkworm to be one of the best places to work and in order to do so we must focus on the company as a whole. Then we get to the Department. We have several different departments within Silkworm that work harmoniously in order to offer the best possible outcome for our customers. When we make decisions, after we have exhausted the criteria for our customers and the company as a whole, then we look at the departments. How might we tweak a system for a particular department in order to provide quality products with awesome customer service? Finally, we break it down to the individual, the last stop in the line. After we have taken care of our customer, the company, and then the department, it comes down to the individuals working to create the kind of experience that will make you our customer come back and tell your friends about us. What all of this means for you is [...]

My Favorite Promotional Product: Usability

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Feb 1, 2016 From the Sales Team , , , , Comments are off

What makes a promotional product worth your budget? Is the value measured in the amount of attention you can draw towards your brand? Maybe it is the initial ‘feel good’ effect you create when handing a potential client a tangible object that will be around for a while and is, in most cases, “FREE.” Could the product’s worth be in the usefulness of the item you give, generating goodwill that will likely be reciprocated? All of these and more can be great reasons to consider when choosing the right product but let’s look at the usefulness aspect for a moment. One of the more useful promotional products available may be hiding away in your home right now probably as you read this. It is in a junk drawer somewhere, most likely in your kitchen or perhaps under a sink. You received it from a service guy that repaired one of your home appliances.  Maybe you got it from that trade show you attended or picked up near the counter, as you were checking out, in a box that read, “Take One.” You did not give it a second look until Christmas morning, when your child opens that toy requiring sixteen AA batteries. You didn’t panic since you have the Phillips ES Series Tool that opens the battery compartment with ease, a task your normal size screwdriver would fumble with. The ES tool is a familiar sight and a handy tool that is comfortable with spending most of its life in that junk drawer, waiting for the moment you need it. It is great for toys, small appliances and electronics and is available with many tool top options. Choose from or combine magnet, phillips, straight and hex attachments as well as 16 different barrel color options. Best of all, the ES [...]

From the Sales Team: Everyone Needs Chapstick

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Jan 18, 2016 From the Sales Team , , , , , , , Comments are off

Borrowing a line from the infamous Napoleon Dynamite; Kip & Napoleon Dynamite Napoleon Dynamite Hey can I use your guys’s phone for a sec? Secretary No. 1 Is there anything wrong? Napoleon Dynamite I don’t feel very good. (takes telephone and dials) Kip (making nachos on the other line) Hi. Napoleon Dynamite Is grandma there? Kip No, she’s getting her hair done. Napoleon Dynamite Ugh!! Kip What do you need? Napoleon Dynamite Can you just go get her for me? Kip I’m really busy right now. Napoleon Dynamite Just tell her to come get me. Kip Why? Napoleon Dynamite Cause I don’t feel good! Kip Well, have you talked to the school nurse? Napoleon Dynamite No, she doesn’t know anything. Will you just come get me? Kip No. Napoleon Dynamite Well, will you do me a favor then? Can you bring me my chapstick? Kip No, Napoleon. Napoleon Dynamite But my lips hurt real bad! Kip Just borrow some from the school nurse. I know she has like five sticks in her drawer. My favorite promotional item is the lip moisturizer ball from Hit Promotional Products. Customized Lip Balm is one of the best creative advertising methods for trade show giveaways, corporate gifts, and also works great at tourist destinations as Souvenir Lip Balm for people to keep with them and easily advertise your name to the world effortlessly. Plus when your “lips hurt real bad,” your business can be the hero. Personally, I use it every day and it is by far my favorite chapstick, which could very well be an obsession of mine. There are a few different color options for the actual hard shell that is on the outside: black, blue, fuchsia, lime green, red and white. It comes in a unique circle shape which I like [...]

From the Sales Team: The Corkcicle

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Jan 10, 2016 From the Sales Team , , , , , , , Comments are off

Are you tired of gifting your best customers with the same been there, done that mousepads and mugs your competitors are using? Are you looking for something unique with a high perceived value? Do your customers like to drink wine (Of course they do, who doesn’t?) If you found yourself vigorously shaking your head in agreement while reading this post, then look no further. Meet the Corkcicle. The Corkcicle is a FDA compliant, BPA free wine chiller and bottle stopper in one. This hard working little device will chill your whites to perfection and bring those heavier reds down to optimal drinking temperature all while proudly displaying your logo. Awesome, right? Here at Silkworm we like to help our customers stand out and make great, first impressions last. We do this by providing you, the customer, with custom quotes and products that include new, unique and high quality items. That’s right; we customize everything just for you! No copy and paste here. Which brings us back to the Corkcicle, it is a high quality, retail grade item that will be used and reused by your customers. Why would you want your customers to use and reuse your promotional items? Because it keeps your logo and by extension, you, in front of your customers and (for those of you new to the game) that means dollar, dollar bills, yo! Kassidy Phoenix is a lead sales coordinator at Silkworm, Inc. Kassidy is a resident funny gal around the worm and takes the task of finding the perfect promotional item very seriously. Thinking outside of the box is just one reason why our customers love working with Kassidy. Let Kassidy help you find the perfect promotional item: kassidyns@silkwormink.com

From the Sales Team: My Favorite Promotional Item

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Jan 5, 2016 From the Sales Team , , , , , , , Comments are off

Of all promotional products available, one of my favorites has to be pens. I know they aren’t the “newest” or “trendiest” things out there. But they are an item that’s used. Over and over again. They are an item well worth your promotional product dollars. According to the Advertising Specialties Institute, the leading promotional products organization, over 50% of US consumers own logoed writing instruments. You probably have one in your hand or close to you right now. The average cost per impression for writing instruments is 1/10 of a cent. Think about that a for minute. So let’s say you bought a pen for .55. You would have on average, 550 impressions for that one item. Tied with bags, that is the lowest cost per impression in the industry! The reason? Pens are an item we all use. We have a need for them almost every day. And what happens to your favorite pen you picked up somewhere? It gets picked up by someone else and those impressions keep on going. But I do want to offer a word of caution before you go out and buy any pen. There are a lot of pens available to put your logo or message on. You would do well to make sure you are getting the best option for your money. Before I knew better, I had a customer that wanted the cheapest pen possible. Of course, wanting the sale, I found them the cheapest pen I could in the colors they wanted with the features they requested. Not too long after I ended up at the same trade show they were at and they were using the pens I sold them as a giveaway and enticement to sign up for more information. Soon after the show started, they approached me [...]