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Back to School

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Jul 6, 2016 In the Industry , , , , , , , , , Comments are off

Back to School: Stocking up for Spirit According to the National for Education Statistics 2015 will see 50.1 MILLION kids enroll in public school. 35.2 Million of those are Pre-K to 8th grade and 4.9 Million will be enrolled in high schools all across the US. And that’s just PUBLIC schools; an additional 4.9 Million students will attend a private school. All total, there are 55 million students in the US, each of them with parents, grandparents, family and friends. Uniform Embroidery – according to recent statistics about 16.5% of schools require some kind of school uniform. A nice Polo shirts or skirt emblazoned with the school crest is definitely a snazzy way to show school spirit. Friday Tees and Trip Shirts – Many schools encourage students to buy school t-shirts to wear on Fridays, on special event days or when they go on a field trip. This promotes school spirit. A perfect staple for life long memories. Bling, bling, bling when you go into school with custom rhinestone designs, spangle transfers or glitter vinyl. Sell cheer bows, booster shirts and more. Parents and teachers can get everything the kids get. Teachers, Moms, Dads, Grandparents and supporters of all kinds often want to show their support of their students and schools, and we’ve got all the sizes and products. Seasonal Shirts – Create a school design for Halloween, Christmas, President’s Day or any other holiday that’s celebrated in a school with our custom design tool. Club-wear – For all those after school activities. If there is a Computer club, DECA, Future Business Leaders of America, Future Farmers of America, Key Club, National Honor Society, Yearbook,Thespians…and more. Patches and Decals – Embroidered patches for bags or backpacks are simple ways to add school spirit to most products. Bling it up with rhinestone decals to put on [...]

Five Benefits of Promotional Items

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Jun 27, 2016 In the Industry 3 Comments

5 Benefits of Promotional Products for Small Businesses POSTED BY SARAH MATISTA IN SMALL BUSINESS MARKETING ON FRIDAY, MAY 17, 2013 Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today. Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers? 5 Benefits of Using Promotional Products: 1. Increased brand recognition. A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind. 2. Mass outreach at a low cost. With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to [...]

Power in Promotion: Promotional Products Work

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Mar 15, 2016 In the Industry , , , Comments are off

Creating Promotional products and custom apparel are things we do every day, day in, day out so we sometimes forget to notice the power of these products. We create thousands of custom designed products but every time we see one of our products outside of the walls of Silkworm we are reminded of the power and impact these items can carry. The last sporting event you attended you probably wore a custom shirt with your team’s logo and possibly even your child’s name. When you see others, even complete strangers, wearing the same logo apparel you have an immediate connection without saying a word. The apparel may not be your team but possibly your favorite band, alma mater, group, or an event you’ve attended. What other product can you think of that provide that same immediate experience? If you attend college, graduated college or have a child/grandchild/niece/nephew, etc. attending a particular college you probably have a decal, coffee mug, cup, rally towel, sweatshirt, jacket, t-shirt and other custom branded items and apparel featuring the school name or logo. These items don’t represent a brand or a name, they represent pride. Say you go to an event and have an amazing time or donated money or volunteered, you usually get a custom t-shirt or promotional item. Again, these items are more than a cool design, they are mementos. When you walk into a business or organization you look for someone wearing a custom embroidered shirt or vest that signifies that the person wearing the apparel can help you. You may know the person sporting that custom embroidered polo, chances are you just noticed the shirt and were seeking help. Though you don’t know the person in the custom apparel, you automatically seek assistance and have an automatic sense of trust. Next [...]

Repost: 15 Insane Facts About Promotional Products

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Feb 8, 2016 In the Industry , , , , , , , 1 Comment

Usually, we don’t re-post blogs on this page but we ran across one article that was too good not to share. Natasha Heiberg | 3rd February 2016  The power of the promotional product can sometimes be underestimated. However, many marketing teams will attest to the wide reach and long-lasting impact that promotional products can have. Utilizing them as a part of your marketing strategy can be key in connecting with current clients and reaching out to future clients. To back up our argument, here are some insane facts you probably didn’t know about promotional products. 80% of consumers own between one and ten promotional products. That is a huge portion of the population that is open to accepting your branded items! Out of this 80%, 53% use a promotional product at least once per week. That’s a pretty high chance of active engagement with your promotional products. 60% of these people, will keep a promotional product for up to two years! Only 1 in 5 people will throw away a promotional product. Promotional products can increase your client base by as much as 30% In the US, bags generate more promotional impressions than any other promotional product. A promotional bag has six thousand impressions per bag! Top products are wearables, followed by pens/pencils, bags, calendars and drinkware! Branded drinkware can be more effective than an expensive radio or television advert. A study showed that 57% of people were able to recall an advertiser whose logo was branded on a mug. Only 32% were able to recognise the advertiser from their radio spot and only 28% were able to recognise the advertiser from the television advert. The logo on the mug created a visual impression, and vision is our strongest sense! The first known promotional product was a commemorative button used [...]

Tis’ the Season for Giving: Gifts for Winter

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Dec 7, 2015 In the Industry , , , , , , , , , , , , , , , , , Comments are off

‘Tis the season to put your body to the test! To be blunt, it’s cold; darn cold. You can’t just “wing it” in the winter, so we have come up with a few products that will help you and your customers through this trying time. Hats Winter hats are a must-have during this cold season. When deciding on a hat, two factors that are important are style and functionality. No one wants a hat that’s cute, but doesn’t keep your head warm, or one that is very warm, but makes you look weird. Fleece, knit styles, and even heavy cotton are good options when it comes to picking something warm. If you’re looking to buy hats for a corporate event or for a large group of employees, then check out Cap America’s knit beanie styles. Choose your own custom art, whether it’s cuffed or un-cuffed, and even if you want a pom on the top. These caps are completely customizable. If you’re feeling matchy, they also have scarves that you can personalize as well. Gloves Not everyone likes to wear gloves. In an office survey, only 33% of people actually wear them. There were many reasons why people don’t like them. Three of the most prevalent reasons for not wearing them are: Not being able to use your touch screen phone. They get in the way of doing simple things, such as unlocking a car. They’re bulky and hard to get on and off, quickly. While these are all valid reasons, there are many solutions to these problems. There are special touch screen gloves that allow you to keep them on and still use your phone; there are slim fit styles that are good for dexterity and simple movements, and also fingerless gloves are good for quick removal. Whatever gloves [...]

Tis the Season for Community

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Nov 23, 2015 In the Industry , , , , , , , , Comments are off

Tis the season for giving. But you should be charitable during more than just the holiday season. It’s almost expected that companies, no matter the size, do something to help the community between Thanksgiving and Christmas. It’s what you do in the “off season” that can make a huge impact and benefit more than the charity you’re reaching out to. When a plan is put together and executed properly, coming up with a community initiative can boost your business in a number of ways. Not only are you helping someone in need, but also your brand shines in the public’s eye and morale among employees can get a boost. Make sure the initiative you’re launching fits with your brand. While any effort to give back is generally appreciated, ones that make sense to customers and the public at large tend to be even more successful. A few examples include a restaurant supporting a food pantry in the community or a bookstore getting behind a literacy campaign. As the boss, be the driving force behind the campaign. It’s important that you get all your employees and staff members on board with the effort. They’re more likely to get to be supportive of the plan if the management team is enthusiastic about the cause. Educate yourself and those around you about the group you’re supporting. Showing true passion will convince others to help. Once your staff is on board and a plan is in place, let the media know. Everyone likes hearing about good news in his or her community. Newspapers, TV stations and radio stations often send out a crew to cover such events, especially those in a small town. Send a press release and give the journalists ample notice to cover the event. While the act of charity is the [...]

Promotional Products: A Perfect Advertising Solution

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Nov 11, 2015 In the Industry , , , , , , , , , , , , , Comments are off

Promotional products are the one of the best form of advertising. Most people like getting something for free.  So why not take advantage of that and slap a company logo on an item?  There are plenty of benefits associated with promotional products for your company. 1. Give and you shall receive, at least most of the time.  A study by L.J. Market Research found 52 percent of participants did business with a company after they were given a promotional item.  The remainder said they’d be more likely to do business with the company because of the item they received. It’s a great way to get a conversation going as well. 2. They’re not going anywhere.  Tangible items have long shelf lives.  TV and radio commercials come and go. Newspaper ads and fliers end up in the recycling bin.  That same study by L.J. Market Research found 71 percent of participants had received an item in the last 12 months and of that group, 33 percent were carrying the product with them.  So chose your giveaways wisely. 3. Receive, use, and repeat.  Repetition comes into play with the right item.  A person could end up seeing your company logo or slogan several times a day depending on what the product is that you’re giving away.  There is potential that others will also be exposed to your message by the initial giveaway. 4. The gift that keeps on giving.  Re-gifting is no fun when you’re the one giving to a friend or family member.  But think of re-gifting as an effective way of getting your brand in more hands and in front of more eyes.  Even if the actual item isn’t passed along, stories and memories about it will be shared.  That form of advertising is immeasurable and can go a long [...]

What’s Trending in Promotional Products

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Oct 19, 2015 In the Industry , , , , , , , , Comments are off

Promotional products are such a powerful tool for any business, and the great thing about them is that there are so many different items to choose from. There are also many factors that go into choosing the type of product you want to promote your specific kind of business. T-shirts, magnets, and writing utensils are among the most common promotional products used, so in order to get your business noticed, sometimes stepping outside of that triangle is necessary. One of the main factors in choosing the type of product you want to use is assessing the climate. This means the temperature outside, the season, and even the latest trends. Workout and wellness gear With new wellness trends, such as Crossfit, Zumba and HIIT training, there are many people who are in the gym than there were ten years ago. This means that water bottles, Blender bottles, blinkers, reflectors, and even shoe purses. The beneficial nature of these products makes them more desirable. Reflectors and blinkers come in all different forms. Different ones are made to go on backpacks, shoelaces, and even on your wrist. It’s an interesting way to win over your active crowd, because they are awesome to use when exercising at night. Phone accessories and chargers Phones are an essential part of life! Nearly everyone has one, and they’ve almost become a secondary brain for a lot of us. Phone cases and charging devices, such as charging blocks, are not only great for business promotion, but they are incredibly useful. If you want to get products that are going to be incorporated into people’s everyday lives, then accessories that go with their cell phones and electronic devices are a great idea. Another trending item is the selfie stick. They have blown up over this year, becoming very popular [...]

Rewarding Employees

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Sep 28, 2015 In the Industry , , , , , , , , , , , , , , , Comments are off

When you think of awards, you probably think of one of two things; money or a plaque. Recognition in the workplace is generally associated with financial reward such as a raise, bonus, team lunch, or maybe a paid day off. While we generally don’t complain about financial rewards of any kind, financial awards can also backfire, big time. By rewarding employees by financial means alone, you assign a dollar value on each employee and action. The truth is, people are motivated by more than money and crave positive feedback, recognition and acknowledgement by executives and peers. Recognition is the key to employee retention. People need positive feedback and acknowledgement of their efforts. When we say people “need” positive affirmation we mean they really need to “feel” it. How can you reward an employee with something they can “feel” and make them “feel?” Employee gifts. Service awards, annual appreciation gifts, holidays, anniversaries, special achievements, you name it. We aren’t just talking about those standard plaques set on a wooden square with gold trim. We are talking customized brand name jackets, coats, ridiculously nice pens, cups, bar and stemware, watches, briefcases, bluetooth speakers, tech gadgets, etc. Step outside the box and give employees something personalized that they will use and appreciate. When implementing employee recognition programs keep these things in mind. Be able to reward in the moment. Be sure to set clear standards on what should be acknowledged and is considered “beyond” normal performance. Keep some personalized company items on hand to reward employees in the moment. Tie your rewards in to a larger goal. Don’t just give random items. Having tiered levels for performance and rewards makes it a fair playing ground. Again, set clear performance value to your rewards so that the awards are recognizable and meaningful. Think about [...]

What Makes a Great Swag Bag?

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Sep 22, 2015 In the Industry , , , , , , , , , , , , , , , , , , Comments are off

What Makes a Great Swag Bag? The best custom swag for your next event. First things first, what is a swag bag? A swag bag is a gift bag given to show appreciation, boost employee loyalty, or create or improve brand awareness. Everyone loves swag bags but creating the perfect combination of items for the bag determines if the bag makes it home or to the nearest trash can. Creating the perfect swag bag can be harder than it seems so we’ve researched (basically just asked people) what is actually appreciated in a swag bag. Let’s face it, we’ve all been to one of those conferences where they hand you a bag full of coupons, a sticker, a pen that doesn’t work and if you’re lucky maybe a notebook. You think “wow, I feel so UNappreciated.” So why even bother with swag bags? Swag bags, when done right, can leave attendees with a feeling of value and it’s a way to keep them thinking about your brand after the event. We get it, you are on a tight budget. There is no rule that you have to spend a lot on swag bags. Swag bags from the Oscars and other award shows are usually a hot conversation in social media and many celebs auction off their swag for charity but those high priced swag bags aren’t the benchmark. Swag bags can be personalized to capture any audience with the right amount of creativity. You can treat swag bags as mini event survival packages, fill them with items attendees can use after the event or a combination of the two. To help, we’ve gathered a few ideas from some event pros. Good Swag Bag Items T-Shirts: You can never have too many t-shirts. Our advice, keep it simple with just a [...]