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High Standards and Happy Customers: Celebrating 35 Years

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Aug 3, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Silkworm is celebrating our 35th Anniversary. What started out as screen printing t-shirts in a basement turned into a full line apparel and promotional product company with over 70 employees. We are proud to be the Heartland’s choice for custom apparel, promotional items, awards, signage, graphic design, embroidery and more. The secret to our success extends far beyond our quality products.   The foundation of our business, is and has always been, to produce quality orders, on time, delivered with awesome customer service. We have made it a commitment from day 1 to give back to the communities we serve through volunteer work and programs, donations and sponsorships. Our amazing team members are dedicated to getting to know our customers, your business and finding the best products to help make your first impression last. From classics to new trends, our team works hard to perfect our craft and provide you the best quality and best look to get you noticed.   Beyond products and services, and quite honestly, our most important pillar of success is our dedication to our company culture and our investment in our employees. We believe in creating relationships with our customers and are extremely grateful to our Silkworm advocates. We value a fun workplace that encourages our team members to be unique and grow personally and professionally. Our company culture is our brand and it’s the reason we are one of the best places to work in the Heartland. Choose your attitude, Play at work, make someone’s day and be present.   We are grateful for all the wonderful relationships that we have founded throughout the years. We are proud to give back and be active in our communities. We are excited to continue the traditions and build an even stronger future in the community that [...]

Spirit Wear: Showing Your School Pride Never Looked So Good

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Jul 26, 2016 From the Sales Team , , , , Comments are off

Spirit gear helps build the excitement for the new school year, and ignites a sense of community. When you think of spirit wear, you probably think of a simple t-shirt with the school’s mascot doned in one of the two school colors. Not anymore. Whether it’s your school’s first big event, back to school, or just time to change some things up, we’ve got some amazing new products to show your school pride. From T-shirts and sweatshirts to boxers and bows—and almost anything in between, we’ve got the hottest new gear to set you up for the new school year. The process of choosing the right products, gathering orders and counting up the sizes, can be confusing, but our sales reps walk you through the whole process. Once you begin to see the wide range of spirit wear options, you might be tempted to offer a wide range of products to cater to even the pickiest of students. This may not be the best route for your spirit sales. Our sales team will recommend the best products and help nail down selections to, not only please your buyers, but please your budget. Despite the wide variety of spiritwear items available, T-shirts and sweatshirts are still the most popular. Whatever product you choose, t-shirts to jackets, bows to cups, we will make sure to create a great design. “You want the kids to love it, you want the parents to love it so it has to be fun, new and exciting” says Cheryl Endres vice president of sales and marketing. To add to the fun factor, you can use our design tool to create your very own custom design. Other ways to benefit from Spirit wear include special items for; fundraisers, clubs, teams, reunions, alumni, PTO, teachers, and events.

9 Ways Promotional Products That WORK for Your Business

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Jul 12, 2016 From the Sales Team , , , , , , , , , , , , Comments are off

by Arsham Mirshah Original Article: http://amabaltimore.org/3139/9-ways-promotional-products-work-for-your-business/ Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business. We’ve all heard that phrase “you have to spend money to make money” haven’t we? But what, exactly, are we supposed to be spending our money on? I’ll tell you what.. Promotional Products! They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, does it not? If you’re new to the idea of promotional products, I understand that you might be hesitant. Despite any fears you may have, I strongly urge you to continue reading and discover just what quality promotional items can do for your company. 1.) Opening Lines of Communication The law of reciprocity: Give, and you shall receive. More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture. Giving out promotional products is also a very effective way of starting a conversation with a potential customer. Handing something over allows you to “break the ice” and engage that person in conversation and because you gave them something, he or she is likely to listen to what you have to say. 2.) Drawing Attention “Hey, Hey! Look at ME!” Everyone wants to be the popular table at the trade-show, [...]

Back to School

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Jul 6, 2016 In the Industry , , , , , , , , , Comments are off

Back to School: Stocking up for Spirit According to the National for Education Statistics 2015 will see 50.1 MILLION kids enroll in public school. 35.2 Million of those are Pre-K to 8th grade and 4.9 Million will be enrolled in high schools all across the US. And that’s just PUBLIC schools; an additional 4.9 Million students will attend a private school. All total, there are 55 million students in the US, each of them with parents, grandparents, family and friends. Uniform Embroidery – according to recent statistics about 16.5% of schools require some kind of school uniform. A nice Polo shirts or skirt emblazoned with the school crest is definitely a snazzy way to show school spirit. Friday Tees and Trip Shirts – Many schools encourage students to buy school t-shirts to wear on Fridays, on special event days or when they go on a field trip. This promotes school spirit. A perfect staple for life long memories. Bling, bling, bling when you go into school with custom rhinestone designs, spangle transfers or glitter vinyl. Sell cheer bows, booster shirts and more. Parents and teachers can get everything the kids get. Teachers, Moms, Dads, Grandparents and supporters of all kinds often want to show their support of their students and schools, and we’ve got all the sizes and products. Seasonal Shirts – Create a school design for Halloween, Christmas, President’s Day or any other holiday that’s celebrated in a school with our custom design tool. Club-wear – For all those after school activities. If there is a Computer club, DECA, Future Business Leaders of America, Future Farmers of America, Key Club, National Honor Society, Yearbook,Thespians…and more. Patches and Decals – Embroidered patches for bags or backpacks are simple ways to add school spirit to most products. Bling it up with rhinestone decals to put on [...]

Five Benefits of Promotional Items

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Jun 27, 2016 In the Industry 3 Comments

5 Benefits of Promotional Products for Small Businesses POSTED BY SARAH MATISTA IN SMALL BUSINESS MARKETING ON FRIDAY, MAY 17, 2013 Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today. Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers? 5 Benefits of Using Promotional Products: 1. Increased brand recognition. A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind. 2. Mass outreach at a low cost. With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to [...]

The Best Thing About Summer Camp

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Jun 2, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Ahhh…summer time! If you run or organize a summer camp, the registrations are hopefully piling in and you’re getting prepared to provide an awesome camp experience. Every year thousands of kids come away from summer camp, whether it’s a day camp or sleepover camp, with lifelong memories. Other than the social, emotional, cognitive benefits of camp, kids come away with one of the most popular items from summer camp…their t-shirt! How many of you have kept you summer camp t-shirt until it ripped under the weight of your growing body and then kept them anyway? You can go into a thrift store on any given day and buy someone’s old camp shirt because they are completely and totally awesome. Not only do we design amazing camp shirts on the daily but our online design tool allows users to design their very own. Our design tool is super easy to use, has thousands of design elements and colors to allow you to create the perfect t-shirt for your summer (camp or no camp.)

Power in Promotion: Promotional Products Work

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Mar 15, 2016 In the Industry , , , Comments are off

Creating Promotional products and custom apparel are things we do every day, day in, day out so we sometimes forget to notice the power of these products. We create thousands of custom designed products but every time we see one of our products outside of the walls of Silkworm we are reminded of the power and impact these items can carry. The last sporting event you attended you probably wore a custom shirt with your team’s logo and possibly even your child’s name. When you see others, even complete strangers, wearing the same logo apparel you have an immediate connection without saying a word. The apparel may not be your team but possibly your favorite band, alma mater, group, or an event you’ve attended. What other product can you think of that provide that same immediate experience? If you attend college, graduated college or have a child/grandchild/niece/nephew, etc. attending a particular college you probably have a decal, coffee mug, cup, rally towel, sweatshirt, jacket, t-shirt and other custom branded items and apparel featuring the school name or logo. These items don’t represent a brand or a name, they represent pride. Say you go to an event and have an amazing time or donated money or volunteered, you usually get a custom t-shirt or promotional item. Again, these items are more than a cool design, they are mementos. When you walk into a business or organization you look for someone wearing a custom embroidered shirt or vest that signifies that the person wearing the apparel can help you. You may know the person sporting that custom embroidered polo, chances are you just noticed the shirt and were seeking help. Though you don’t know the person in the custom apparel, you automatically seek assistance and have an automatic sense of trust. Next [...]

My Favorite Promotional Product

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Feb 29, 2016 , , , Comments are off

What makes a promotional product worth your budget? Is the value measured in the amount of attention you can draw towards your brand? Maybe it is the initial ‘feel good’ effect you create when handing a potential client a tangible object that will be around for a while and is, in most cases, “FREE.” Could the product’s worth be in the usefulness of the item you give, generating goodwill that will likely be reciprocated? All of these and more can be great reasons to consider when choosing the right product but let’s look at the usefulness aspect for a moment. One of the more useful promotional products available may be hiding away in your home right now probably as you read this. It is in a junk drawer somewhere, most likely in your kitchen or perhaps under a sink. You received it from a service guy that repaired one of your home appliances.  Maybe you got it from that trade show you attended or picked up near the counter, as you were checking out, in a box that read, “Take One.” You did not give it a second look until Christmas morning, when your child opens that toy requiring sixteen AA batteries. You didn’t panic since you have the Phillips ES Series Tool that opens the battery compartment with ease, a task your normal size screwdriver would fumble with. The ES tool is a familiar sight and a handy tool that is comfortable with spending most of its life in that junk drawer, waiting for the moment you need it. It is great for toys, small appliances and electronics and is available with many tool top options. Choose from or combine magnet, phillips, straight and hex attachments as well as 16 different barrel color options. Best of all, the ES [...]

Top 10 Reasons to Choose Silkworm

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Feb 22, 2016 From the Sales Team , , , , , , , , , , , , , , Comments are off

Top 10 Reason’s Why You Should Choose Silkworm, Inc 10.)  Online Design tool: Our website has a design tool to help you create the perfect design! Don’t worry, our artists will perfect it before your shirts print. 9.) Social Media: You can find us and what we are up to on Facebook, Twitter, Instagram, Pinterest, Tumblr or our website.  Every Monday we post a new awesome giveaway. Once a month we give away prizes to anyone that visits our location. 8.) Community Involvement: Silkworm and our employees are very active in the communities we serve. From Knock Hunger Out of the Park, to Relay for Life and as many things that we can fit in between…we love participating in community events. 7.) Transparency: We aim to provide clear, transparent pricing from the beginning to make sure you are aware of the fees and the pricing of your entire order. 6.) Embroidery: We can have your logo digitized to embroider on hats, coats, polo’s, jackets, bags and more! 5.) Promotional Products: We literally have thousands of custom products to choose from, we’re sure to have a unique product for your next event. Just give us a call and our team will gather items within your budget. 4.) Quality Assurance: Our quality assurance standards are high; we stretch, stomp, wear our products to create quality products that last. We have printers at each press to insure that your products are printing correctly on each and every shirt. 3.) Award Winning Graphic Design: Silkworm has won many awards and contests for our top notch graphic design. Our artists are fun, creative and work in collaboration with our customers and sales team to create designs that WOW! 2.) Awesome Customer Service:  We pride ourselves on customer service.  It’s never about the sale with us, it’s the relationship. We don’t want [...]