We Make Great First Impressions Last

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High Standards and Happy Customers: Celebrating 35 Years


Aug 3, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Silkworm is celebrating our 35th Anniversary. What started out as screen printing t-shirts in a basement turned into a full line apparel and promotional product company with over 70 employees. We are proud to be the Heartland’s choice for custom apparel, promotional items, awards, signage, graphic design, embroidery and more. The secret to our success extends far beyond our quality products.   The foundation of our business, is and has always been, to produce quality orders, on time, delivered with awesome customer service. We have made it a commitment from day 1 to give back to the communities we serve through volunteer work and programs, donations and sponsorships. Our amazing team members are dedicated to getting to know our customers, your business and finding the best products to help make your first impression last. From classics to new trends, our team works hard to perfect our craft and provide you the best quality and best look to get you noticed.   Beyond products and services, and quite honestly, our most important pillar of success is our dedication to our company culture and our investment in our employees. We believe in creating relationships with our customers and are extremely grateful to our Silkworm advocates. We value a fun workplace that encourages our team members to be unique and grow personally and professionally. Our company culture is our brand and it’s the reason we are one of the best places to work in the Heartland. Choose your attitude, Play at work, make someone’s day and be present.   We are grateful for all the wonderful relationships that we have founded throughout the years. We are proud to give back and be active in our communities. We are excited to continue the traditions and build an even stronger future in the community that [...]

Employee Spotlight: Austyn Ridings


Dec 21, 2015 Employee Spotlight , , , , , , , , , Comments are off

Silkworm is known for being an exciting place to work, with many happy employees! Every now and then, it’s nice to take a break from the daily hustle to kick back, chat, and find out more about them! Austyn Ridings is our Employee Spotlight of the week. She’s a Herrin native Sales Coordinator who has been with us since July, and has graciously volunteered to answer a few questions.   Describe for me your most ideal work environment. “Coworkers who get along, and help each other without hesitation. Also, a place where the work gets done, but we’re still able to have fun. So…basically, Silkworm.” What is your philosophy towards your work? “Work hard, play harder.” What song best describes your work ethic? “Eye of the Tiger. I mean, I WAS a (Herrin) Tiger in high school.” What is your favorite quote? “Don’t try to understand everything. Sometimes it’s not meant to be understood. Just accept it.”   A penguin walks through that door right now wearing a sombrero. What does he say and why is he here? “First, why in the world is that a question? He’d probably be here to take me to lunch, and he’d say, ‘you want to go for some tacos?’” If you were to get rid of one state in the U.S., which would it be and why? “Maybe Washington, because it rains way too much.” If you had the chance to go anywhere on vacation, where would it be? Fiji, because the water is super clear, and there are great beaches…and beer. Also, I can wear a bikini all day, and it’s socially acceptable. On a scale from one to 10, rate me as an interviewer. Duh! Have you seen any of the Star Wars movies? No…but I do know that there’s one coming [...]

What’s Trending in Promotional Products


Oct 19, 2015 In the Industry , , , , , , , , Comments are off

Promotional products are such a powerful tool for any business, and the great thing about them is that there are so many different items to choose from. There are also many factors that go into choosing the type of product you want to promote your specific kind of business. T-shirts, magnets, and writing utensils are among the most common promotional products used, so in order to get your business noticed, sometimes stepping outside of that triangle is necessary. One of the main factors in choosing the type of product you want to use is assessing the climate. This means the temperature outside, the season, and even the latest trends. Workout and wellness gear With new wellness trends, such as Crossfit, Zumba and HIIT training, there are many people who are in the gym than there were ten years ago. This means that water bottles, Blender bottles, blinkers, reflectors, and even shoe purses. The beneficial nature of these products makes them more desirable. Reflectors and blinkers come in all different forms. Different ones are made to go on backpacks, shoelaces, and even on your wrist. It’s an interesting way to win over your active crowd, because they are awesome to use when exercising at night. Phone accessories and chargers Phones are an essential part of life! Nearly everyone has one, and they’ve almost become a secondary brain for a lot of us. Phone cases and charging devices, such as charging blocks, are not only great for business promotion, but they are incredibly useful. If you want to get products that are going to be incorporated into people’s everyday lives, then accessories that go with their cell phones and electronic devices are a great idea. Another trending item is the selfie stick. They have blown up over this year, becoming very popular [...]

It’s Almost Fall Y’All


Aug 21, 2015 In the Industry , , , , , , , , , , , , , , , , , , , Comments are off

Fall is almost here! As we unwillingly leave the summer season in the dust, think about how much we have to look forward to! It’s time for pumpkin flavored everything! This means that coffees, candles, beers, and just about anything else you can think of will all soon be orange and spicy, and we’re not complaining. The leaves are falling, our Southern Illinois parks are beautiful, runners can enjoy the outside without the humidity and football is starting! What’s not to love? Cheering on your favorite team, whether it’s football, volleyball, or even sitting out at a local 5K race is something that makes fall so great! In order to not have to deal with the let downs of warm drinks that are meant to be cold, bleacher-butt, and the cool chill of a fall breeze, we have compiled a list of our favorite products to help you celebrate the best season of the year, as it should be! Tailgates and Indoor/Outdoor Sporting Events are both essential parts of enjoying the season, and you always want to make sure that you have everything you need to pre-game like a pro! This season’s products will definitely help you get in the spirit. Tumblers: Whether you are trying to keep hot chocolate hot, or your iced tea cold, tumblers are a great option for any outdoor endeavor. Keep in mind that a custom monogram or event name adds a nice touch when toasting your drink of choice. Koozies: This is an easy one! An absolute must-have with any outdoor event with cold beer or soda! These can be made to fit cans or bottles, and with that cool fall chill, it helps with keeping your hands warm. No one likes warm brew when serving up delicious burgers and dogs! Add a bottle [...]

Employee Spotlight: Billy Meyer


Aug 12, 2015 Employee Spotlight , , , , , , , , , , , Comments are off

Billy Meyer, purchasing agent and shipping & receiving legend has been with Silkworm for four years. When he was in desperate need of a job, a few of Billy’s buddies recommended Silkworm and boom, here he is four years later. Billy’s favorite part about his job is the people he gets to interact with daily. “I could leave here today having met Silkworm folk that I consider true friends” says Billy. Silkworm is proud of its company morale and the people it employs. Silkworm wishes to continue making its employees happy, establishing great company spirit. “When you work with people like that, it’s hard to ask for much more” says Billy. Silkworm is a place where memories are made. With Silkworm’s many company outings and incentives, it is a place to work hard and play hard at the same time. Billy’s favorite memory was during FiSH Week. FiSH Week celebrates the FiSH philosophy: enjoying what you do, get everyone involved and making peoples’ day. Fun activities are planned throughout this week. “I dominated almost every game and walked out with a thousand coins and hundreds in gift certificates” says Billy. In his free time, Billy enjoys playing a little rock and roll, fishing and spending time with his wife and daughter. Silkworm is a great place to work because of its family-oriented attitude. Silkworm tries to get the whole family involved its activities. Billy’s work ethic is best described by the songs, Eye of the Tiger and 2 Legit 2 Quit. He works hard to ensure great service and quality for every customer order. “People call me Billdozer around here,” Billy states, “The tagline for my life is ‘The other white meat.” Silkworm is a great place to work and have a good time. It’s never boring because of the employees’ many, hidden talents. Billy is no exception. He is a fourth generation man, [...]

The Power of Promotional Products


Jul 20, 2015 In the Industry , , , , , , , , , , , , , , , Comments are off

Creating Promotional products and custom apparel are things we do every day, day in, day out so we sometimes forget to notice the power of these products. We create thousands of custom designed products but every time we see one of our products outside of the walls of Silkworm we are reminded of the power and impact these items can carry. The last sporting event you attended you probably wore a custom shirt with your team’s logo and possibly even your child’s name. When you see others, even complete strangers, wearing the same logo apparel you have an immediate connection without saying a word. The apparel may not be your team but possibly your favorite band, alma mater, group, or an event you’ve attended. What other product can you think of that provide that same immediate experience? If you attend college, graduated college or have a child/grandchild/niece/nephew, etc. attending a particular college you probably have a decal, coffee mug, cup, rally towel, sweatshirt, jacket, t-shirt and other custom branded items and apparel featuring the school name or logo. These items don’t represent a brand or a name, they represent pride. Say you go to an event and have an amazing time or donated money or volunteered, you usually get a custom t-shirt or promotional item. Again, these items are more than a cool design, they are mementos. When you walk into a business or organization you look for someone wearing a custom embroidered shirt or vest that signifies that the person wearing the apparel can help you. You may know the person sporting that custom embroidered polo, chances are you just noticed the shirt and were seeking help. Though you don’t know the person in the custom apparel, you automatically seek assistance and have an automatic sense of trust. Next [...]

Silkworm Buying Criteria


Jul 13, 2015 From the Sales Team , , , , , , , , , , , , , , , , , , , , , , , , Comments are off

Making the buying decision is not always as simple as “yes, let’s order.” Throw in buying for at least a dozen people, custom artwork and buying before you see the product and it’s easy to get stuck and put the buying decision off. We’ve created the Buying Criteria to set the bar to provide the very best in the customer experience. Getting the standards of buying from any promotional products company, while raising the bar so high only Silkworm can reach it. We set strict performance standards and hold each other accountable. We always aim to deliver quality, service in a timely manner. We compare apples to apples when ordering so that our customers know what to expect and we know we are providing quality products. We sample promotional products: screen-printing, signs, embroidery, brand name products, pricing, and union/USA made products to insure quality. We commit to the value of product and believe the buying experience exceeds the price. Always provide the highest level of service, professionalism at every level, and communicate openly. What to Look for When Buying Promotional Products Offer the highest quality of products in all budget ranges. Screen Printing Embroidery Promotional Items Signage & Banners Custom Display Union & USA Made Service We provide proven “customer satisfaction” and we strive to make the buying experience a positive one. We believe: Clients are advocates for the company In providing our personal Guarantee to Honor product due dates, Meet quality control standards and Resolve customer concerns timely manner. Professionalism at Every Level We lead an Experienced and educated sales team dedicated to: Personal Service: Listening to the customers’ needs and finding the best solutions. Product Knowledge: Product availability, What new products are “hot” in the market, What products are available to meet a tight deadline and Research products for the customer Market awareness: Events and activities in the community Talented [...]

Why Company Culture Is Important


Jul 6, 2015 In the Industry , , , , , , , , , Comments are off

Company Culture can be your company’s biggest asset, it can also be your biggest liability. If you read business journals, you will know that articles about developing positive attitudes, and cultivating awesome company culture are dominating the news feeds. Company culture is just as important as business strategy. At Silkworm we take company culture pretty seriously. We understand that our attitudes and the level of respect we show each other directly correlates to our customer service. Culture isn’t just a cheerful attitude, friendly conversation and a smile. Culture encompasses everything we do. Flow charts and company rules are essential, but a strong company culture is more powerful than any written words in a binder. When there is a sense of belonging and pride within a company people take accountability for their actions. So How Do We Define the Worm Culture? Our Core Values Clear Vision and Goals Hiring the Right People for Our Team Encouraging Wellness Open Communication Ongoing Development and Strategic Planning The Worm Culture Be Respectful Hold Each Other and Yourself Accountable Lend a Helping Hand Always Think about the bigger picture and the team Always Look to Create Partnerships Be Active in the Community Provide Feedback & Ideas to Improve the future Deliver WOW customer service and performance Be Open & Honest Pursue Growth and Drive Change Be Creative & Open Minded Have Fun with It.

Golf Scramble Tips


Jun 30, 2015 In the Industry , , , , , , , , , , , , , , , , , , , , , , , Comments are off

Are you planing a golf scramble? Our wormers have helped organizers by providing products since 1981…Tiger was six years old and coming off his 1st appearance in Golf Digest and Bill Rogers won the Open. We aren’t claiming to be golf pro’s but we have learned a thing or two about putting on a great event. Here are a few tips for tournament organizers: Provide food. Hungry people aren’t usually happy people and happy people tend to donate more. Along with food comes drinks. Always, Always have a participation gift. Golf polos are great because it taps into your specific market, serves as a billboard every time a participant wears the shirt and people appreciate them! Can huggers are essential and if they aren’t in your budget have a sponsor provide them for the event. If your event is in the dead of summer, consider cooling towels. Make the event look great with a clean, professional display. Set up a properly labeled tent for registration and have large clear banners to provide direction and show appreciation to your sponsors. Keep in mind that your sponsors help make the event happen and anything you put their logo on should be quality, don’t skimp on a couple dollars on this one. For your hole sponsorships offer different sponsorship levels to encourage more sponsorship activity. Consider black and white signage for Level 1, full color for Level 2 and a larger sign with a full color logo for Level 3. Design the on-course signs so that sponsors can take them home and use them for other promotions or to show their sponsorship in local events. If you use quality printed signs you can use them as part of your next year’s marketing. Sponsors are more likely to commit when they see that you are [...]