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9 Ways Promotional Products That WORK for Your Business

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Jul 12, 2016 From the Sales Team , , , , , , , , , , , , Comments are off

by Arsham Mirshah Original Article: http://amabaltimore.org/3139/9-ways-promotional-products-work-for-your-business/ Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business. We’ve all heard that phrase “you have to spend money to make money” haven’t we? But what, exactly, are we supposed to be spending our money on? I’ll tell you what.. Promotional Products! They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, does it not? If you’re new to the idea of promotional products, I understand that you might be hesitant. Despite any fears you may have, I strongly urge you to continue reading and discover just what quality promotional items can do for your company. 1.) Opening Lines of Communication The law of reciprocity: Give, and you shall receive. More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture. Giving out promotional products is also a very effective way of starting a conversation with a potential customer. Handing something over allows you to “break the ice” and engage that person in conversation and because you gave them something, he or she is likely to listen to what you have to say. 2.) Drawing Attention “Hey, Hey! Look at ME!” Everyone wants to be the popular table at the trade-show, [...]

The Best Thing About Summer Camp

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Jun 2, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Ahhh…summer time! If you run or organize a summer camp, the registrations are hopefully piling in and you’re getting prepared to provide an awesome camp experience. Every year thousands of kids come away from summer camp, whether it’s a day camp or sleepover camp, with lifelong memories. Other than the social, emotional, cognitive benefits of camp, kids come away with one of the most popular items from summer camp…their t-shirt! How many of you have kept you summer camp t-shirt until it ripped under the weight of your growing body and then kept them anyway? You can go into a thrift store on any given day and buy someone’s old camp shirt because they are completely and totally awesome. Not only do we design amazing camp shirts on the daily but our online design tool allows users to design their very own. Our design tool is super easy to use, has thousands of design elements and colors to allow you to create the perfect t-shirt for your summer (camp or no camp.)

Top 10 Reasons to Choose Silkworm

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Feb 22, 2016 From the Sales Team , , , , , , , , , , , , , , Comments are off

Top 10 Reason’s Why You Should Choose Silkworm, Inc 10.)  Online Design tool: Our website has a design tool to help you create the perfect design! Don’t worry, our artists will perfect it before your shirts print. 9.) Social Media: You can find us and what we are up to on Facebook, Twitter, Instagram, Pinterest, Tumblr or our website.  Every Monday we post a new awesome giveaway. Once a month we give away prizes to anyone that visits our location. 8.) Community Involvement: Silkworm and our employees are very active in the communities we serve. From Knock Hunger Out of the Park, to Relay for Life and as many things that we can fit in between…we love participating in community events. 7.) Transparency: We aim to provide clear, transparent pricing from the beginning to make sure you are aware of the fees and the pricing of your entire order. 6.) Embroidery: We can have your logo digitized to embroider on hats, coats, polo’s, jackets, bags and more! 5.) Promotional Products: We literally have thousands of custom products to choose from, we’re sure to have a unique product for your next event. Just give us a call and our team will gather items within your budget. 4.) Quality Assurance: Our quality assurance standards are high; we stretch, stomp, wear our products to create quality products that last. We have printers at each press to insure that your products are printing correctly on each and every shirt. 3.) Award Winning Graphic Design: Silkworm has won many awards and contests for our top notch graphic design. Our artists are fun, creative and work in collaboration with our customers and sales team to create designs that WOW! 2.) Awesome Customer Service:  We pride ourselves on customer service.  It’s never about the sale with us, it’s the relationship. We don’t want [...]

Tis’ the Season for Giving: Gifts for Winter

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Dec 7, 2015 In the Industry , , , , , , , , , , , , , , , , , Comments are off

‘Tis the season to put your body to the test! To be blunt, it’s cold; darn cold. You can’t just “wing it” in the winter, so we have come up with a few products that will help you and your customers through this trying time. Hats Winter hats are a must-have during this cold season. When deciding on a hat, two factors that are important are style and functionality. No one wants a hat that’s cute, but doesn’t keep your head warm, or one that is very warm, but makes you look weird. Fleece, knit styles, and even heavy cotton are good options when it comes to picking something warm. If you’re looking to buy hats for a corporate event or for a large group of employees, then check out Cap America’s knit beanie styles. Choose your own custom art, whether it’s cuffed or un-cuffed, and even if you want a pom on the top. These caps are completely customizable. If you’re feeling matchy, they also have scarves that you can personalize as well. Gloves Not everyone likes to wear gloves. In an office survey, only 33% of people actually wear them. There were many reasons why people don’t like them. Three of the most prevalent reasons for not wearing them are: Not being able to use your touch screen phone. They get in the way of doing simple things, such as unlocking a car. They’re bulky and hard to get on and off, quickly. While these are all valid reasons, there are many solutions to these problems. There are special touch screen gloves that allow you to keep them on and still use your phone; there are slim fit styles that are good for dexterity and simple movements, and also fingerless gloves are good for quick removal. Whatever gloves [...]

What Makes a Great Swag Bag?

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Sep 22, 2015 In the Industry , , , , , , , , , , , , , , , , , , Comments are off

What Makes a Great Swag Bag? The best custom swag for your next event. First things first, what is a swag bag? A swag bag is a gift bag given to show appreciation, boost employee loyalty, or create or improve brand awareness. Everyone loves swag bags but creating the perfect combination of items for the bag determines if the bag makes it home or to the nearest trash can. Creating the perfect swag bag can be harder than it seems so we’ve researched (basically just asked people) what is actually appreciated in a swag bag. Let’s face it, we’ve all been to one of those conferences where they hand you a bag full of coupons, a sticker, a pen that doesn’t work and if you’re lucky maybe a notebook. You think “wow, I feel so UNappreciated.” So why even bother with swag bags? Swag bags, when done right, can leave attendees with a feeling of value and it’s a way to keep them thinking about your brand after the event. We get it, you are on a tight budget. There is no rule that you have to spend a lot on swag bags. Swag bags from the Oscars and other award shows are usually a hot conversation in social media and many celebs auction off their swag for charity but those high priced swag bags aren’t the benchmark. Swag bags can be personalized to capture any audience with the right amount of creativity. You can treat swag bags as mini event survival packages, fill them with items attendees can use after the event or a combination of the two. To help, we’ve gathered a few ideas from some event pros. Good Swag Bag Items T-Shirts: You can never have too many t-shirts. Our advice, keep it simple with just a [...]

It’s Almost Fall Y’All

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Aug 21, 2015 In the Industry , , , , , , , , , , , , , , , , , , , Comments are off

Fall is almost here! As we unwillingly leave the summer season in the dust, think about how much we have to look forward to! It’s time for pumpkin flavored everything! This means that coffees, candles, beers, and just about anything else you can think of will all soon be orange and spicy, and we’re not complaining. The leaves are falling, our Southern Illinois parks are beautiful, runners can enjoy the outside without the humidity and football is starting! What’s not to love? Cheering on your favorite team, whether it’s football, volleyball, or even sitting out at a local 5K race is something that makes fall so great! In order to not have to deal with the let downs of warm drinks that are meant to be cold, bleacher-butt, and the cool chill of a fall breeze, we have compiled a list of our favorite products to help you celebrate the best season of the year, as it should be! Tailgates and Indoor/Outdoor Sporting Events are both essential parts of enjoying the season, and you always want to make sure that you have everything you need to pre-game like a pro! This season’s products will definitely help you get in the spirit. Tumblers: Whether you are trying to keep hot chocolate hot, or your iced tea cold, tumblers are a great option for any outdoor endeavor. Keep in mind that a custom monogram or event name adds a nice touch when toasting your drink of choice. Koozies: This is an easy one! An absolute must-have with any outdoor event with cold beer or soda! These can be made to fit cans or bottles, and with that cool fall chill, it helps with keeping your hands warm. No one likes warm brew when serving up delicious burgers and dogs! Add a bottle [...]

The Power of Promotional Products

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Jul 20, 2015 In the Industry , , , , , , , , , , , , , , , Comments are off

Creating Promotional products and custom apparel are things we do every day, day in, day out so we sometimes forget to notice the power of these products. We create thousands of custom designed products but every time we see one of our products outside of the walls of Silkworm we are reminded of the power and impact these items can carry. The last sporting event you attended you probably wore a custom shirt with your team’s logo and possibly even your child’s name. When you see others, even complete strangers, wearing the same logo apparel you have an immediate connection without saying a word. The apparel may not be your team but possibly your favorite band, alma mater, group, or an event you’ve attended. What other product can you think of that provide that same immediate experience? If you attend college, graduated college or have a child/grandchild/niece/nephew, etc. attending a particular college you probably have a decal, coffee mug, cup, rally towel, sweatshirt, jacket, t-shirt and other custom branded items and apparel featuring the school name or logo. These items don’t represent a brand or a name, they represent pride. Say you go to an event and have an amazing time or donated money or volunteered, you usually get a custom t-shirt or promotional item. Again, these items are more than a cool design, they are mementos. When you walk into a business or organization you look for someone wearing a custom embroidered shirt or vest that signifies that the person wearing the apparel can help you. You may know the person sporting that custom embroidered polo, chances are you just noticed the shirt and were seeking help. Though you don’t know the person in the custom apparel, you automatically seek assistance and have an automatic sense of trust. Next [...]

Silkworm Buying Criteria

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Jul 13, 2015 From the Sales Team , , , , , , , , , , , , , , , , , , , , , , , , Comments are off

Making the buying decision is not always as simple as “yes, let’s order.” Throw in buying for at least a dozen people, custom artwork and buying before you see the product and it’s easy to get stuck and put the buying decision off. We’ve created the Buying Criteria to set the bar to provide the very best in the customer experience. Getting the standards of buying from any promotional products company, while raising the bar so high only Silkworm can reach it. We set strict performance standards and hold each other accountable. We always aim to deliver quality, service in a timely manner. We compare apples to apples when ordering so that our customers know what to expect and we know we are providing quality products. We sample promotional products: screen-printing, signs, embroidery, brand name products, pricing, and union/USA made products to insure quality. We commit to the value of product and believe the buying experience exceeds the price. Always provide the highest level of service, professionalism at every level, and communicate openly. What to Look for When Buying Promotional Products Offer the highest quality of products in all budget ranges. Screen Printing Embroidery Promotional Items Signage & Banners Custom Display Union & USA Made Service We provide proven “customer satisfaction” and we strive to make the buying experience a positive one. We believe: Clients are advocates for the company In providing our personal Guarantee to Honor product due dates, Meet quality control standards and Resolve customer concerns timely manner. Professionalism at Every Level We lead an Experienced and educated sales team dedicated to: Personal Service: Listening to the customers’ needs and finding the best solutions. Product Knowledge: Product availability, What new products are “hot” in the market, What products are available to meet a tight deadline and Research products for the customer Market awareness: Events and activities in the community Talented [...]