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Posts Tagged » silkworm inc.

High Standards and Happy Customers: Celebrating 35 Years

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Aug 3, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Silkworm is celebrating our 35th Anniversary. What started out as screen printing t-shirts in a basement turned into a full line apparel and promotional product company with over 70 employees. We are proud to be the Heartland’s choice for custom apparel, promotional items, awards, signage, graphic design, embroidery and more. The secret to our success extends far beyond our quality products.   The foundation of our business, is and has always been, to produce quality orders, on time, delivered with awesome customer service. We have made it a commitment from day 1 to give back to the communities we serve through volunteer work and programs, donations and sponsorships. Our amazing team members are dedicated to getting to know our customers, your business and finding the best products to help make your first impression last. From classics to new trends, our team works hard to perfect our craft and provide you the best quality and best look to get you noticed.   Beyond products and services, and quite honestly, our most important pillar of success is our dedication to our company culture and our investment in our employees. We believe in creating relationships with our customers and are extremely grateful to our Silkworm advocates. We value a fun workplace that encourages our team members to be unique and grow personally and professionally. Our company culture is our brand and it’s the reason we are one of the best places to work in the Heartland. Choose your attitude, Play at work, make someone’s day and be present.   We are grateful for all the wonderful relationships that we have founded throughout the years. We are proud to give back and be active in our communities. We are excited to continue the traditions and build an even stronger future in the community that [...]

9 Ways Promotional Products That WORK for Your Business

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Jul 12, 2016 From the Sales Team , , , , , , , , , , , , Comments are off

by Arsham Mirshah Original Article: http://amabaltimore.org/3139/9-ways-promotional-products-work-for-your-business/ Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business. We’ve all heard that phrase “you have to spend money to make money” haven’t we? But what, exactly, are we supposed to be spending our money on? I’ll tell you what.. Promotional Products! They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, does it not? If you’re new to the idea of promotional products, I understand that you might be hesitant. Despite any fears you may have, I strongly urge you to continue reading and discover just what quality promotional items can do for your company. 1.) Opening Lines of Communication The law of reciprocity: Give, and you shall receive. More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture. Giving out promotional products is also a very effective way of starting a conversation with a potential customer. Handing something over allows you to “break the ice” and engage that person in conversation and because you gave them something, he or she is likely to listen to what you have to say. 2.) Drawing Attention “Hey, Hey! Look at ME!” Everyone wants to be the popular table at the trade-show, [...]

The Best Thing About Summer Camp

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Jun 2, 2016 From the Sales Team , , , , , , , , , , , , , , , , Comments are off

Ahhh…summer time! If you run or organize a summer camp, the registrations are hopefully piling in and you’re getting prepared to provide an awesome camp experience. Every year thousands of kids come away from summer camp, whether it’s a day camp or sleepover camp, with lifelong memories. Other than the social, emotional, cognitive benefits of camp, kids come away with one of the most popular items from summer camp…their t-shirt! How many of you have kept you summer camp t-shirt until it ripped under the weight of your growing body and then kept them anyway? You can go into a thrift store on any given day and buy someone’s old camp shirt because they are completely and totally awesome. Not only do we design amazing camp shirts on the daily but our online design tool allows users to design their very own. Our design tool is super easy to use, has thousands of design elements and colors to allow you to create the perfect t-shirt for your summer (camp or no camp.)

Repost: 15 Insane Facts About Promotional Products

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Feb 8, 2016 In the Industry , , , , , , , 1 Comment

Usually, we don’t re-post blogs on this page but we ran across one article that was too good not to share. Natasha Heiberg | 3rd February 2016  The power of the promotional product can sometimes be underestimated. However, many marketing teams will attest to the wide reach and long-lasting impact that promotional products can have. Utilizing them as a part of your marketing strategy can be key in connecting with current clients and reaching out to future clients. To back up our argument, here are some insane facts you probably didn’t know about promotional products. 80% of consumers own between one and ten promotional products. That is a huge portion of the population that is open to accepting your branded items! Out of this 80%, 53% use a promotional product at least once per week. That’s a pretty high chance of active engagement with your promotional products. 60% of these people, will keep a promotional product for up to two years! Only 1 in 5 people will throw away a promotional product. Promotional products can increase your client base by as much as 30% In the US, bags generate more promotional impressions than any other promotional product. A promotional bag has six thousand impressions per bag! Top products are wearables, followed by pens/pencils, bags, calendars and drinkware! Branded drinkware can be more effective than an expensive radio or television advert. A study showed that 57% of people were able to recall an advertiser whose logo was branded on a mug. Only 32% were able to recognise the advertiser from their radio spot and only 28% were able to recognise the advertiser from the television advert. The logo on the mug created a visual impression, and vision is our strongest sense! The first known promotional product was a commemorative button used [...]

From the Sales Team: The Corkcicle

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Jan 10, 2016 From the Sales Team , , , , , , , Comments are off

Are you tired of gifting your best customers with the same been there, done that mousepads and mugs your competitors are using? Are you looking for something unique with a high perceived value? Do your customers like to drink wine (Of course they do, who doesn’t?) If you found yourself vigorously shaking your head in agreement while reading this post, then look no further. Meet the Corkcicle. The Corkcicle is a FDA compliant, BPA free wine chiller and bottle stopper in one. This hard working little device will chill your whites to perfection and bring those heavier reds down to optimal drinking temperature all while proudly displaying your logo. Awesome, right? Here at Silkworm we like to help our customers stand out and make great, first impressions last. We do this by providing you, the customer, with custom quotes and products that include new, unique and high quality items. That’s right; we customize everything just for you! No copy and paste here. Which brings us back to the Corkcicle, it is a high quality, retail grade item that will be used and reused by your customers. Why would you want your customers to use and reuse your promotional items? Because it keeps your logo and by extension, you, in front of your customers and (for those of you new to the game) that means dollar, dollar bills, yo! Kassidy Phoenix is a lead sales coordinator at Silkworm, Inc. Kassidy is a resident funny gal around the worm and takes the task of finding the perfect promotional item very seriously. Thinking outside of the box is just one reason why our customers love working with Kassidy. Let Kassidy help you find the perfect promotional item: kassidyns@silkwormink.com

From the Sales Team: My Favorite Promotional Item

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Jan 5, 2016 From the Sales Team , , , , , , , Comments are off

Of all promotional products available, one of my favorites has to be pens. I know they aren’t the “newest” or “trendiest” things out there. But they are an item that’s used. Over and over again. They are an item well worth your promotional product dollars. According to the Advertising Specialties Institute, the leading promotional products organization, over 50% of US consumers own logoed writing instruments. You probably have one in your hand or close to you right now. The average cost per impression for writing instruments is 1/10 of a cent. Think about that a for minute. So let’s say you bought a pen for .55. You would have on average, 550 impressions for that one item. Tied with bags, that is the lowest cost per impression in the industry! The reason? Pens are an item we all use. We have a need for them almost every day. And what happens to your favorite pen you picked up somewhere? It gets picked up by someone else and those impressions keep on going. But I do want to offer a word of caution before you go out and buy any pen. There are a lot of pens available to put your logo or message on. You would do well to make sure you are getting the best option for your money. Before I knew better, I had a customer that wanted the cheapest pen possible. Of course, wanting the sale, I found them the cheapest pen I could in the colors they wanted with the features they requested. Not too long after I ended up at the same trade show they were at and they were using the pens I sold them as a giveaway and enticement to sign up for more information. Soon after the show started, they approached me [...]

Tis’ the Season for Giving: Gifts for Winter

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Dec 7, 2015 In the Industry , , , , , , , , , , , , , , , , , Comments are off

‘Tis the season to put your body to the test! To be blunt, it’s cold; darn cold. You can’t just “wing it” in the winter, so we have come up with a few products that will help you and your customers through this trying time. Hats Winter hats are a must-have during this cold season. When deciding on a hat, two factors that are important are style and functionality. No one wants a hat that’s cute, but doesn’t keep your head warm, or one that is very warm, but makes you look weird. Fleece, knit styles, and even heavy cotton are good options when it comes to picking something warm. If you’re looking to buy hats for a corporate event or for a large group of employees, then check out Cap America’s knit beanie styles. Choose your own custom art, whether it’s cuffed or un-cuffed, and even if you want a pom on the top. These caps are completely customizable. If you’re feeling matchy, they also have scarves that you can personalize as well. Gloves Not everyone likes to wear gloves. In an office survey, only 33% of people actually wear them. There were many reasons why people don’t like them. Three of the most prevalent reasons for not wearing them are: Not being able to use your touch screen phone. They get in the way of doing simple things, such as unlocking a car. They’re bulky and hard to get on and off, quickly. While these are all valid reasons, there are many solutions to these problems. There are special touch screen gloves that allow you to keep them on and still use your phone; there are slim fit styles that are good for dexterity and simple movements, and also fingerless gloves are good for quick removal. Whatever gloves [...]

Tis the Season for Community

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Nov 23, 2015 In the Industry , , , , , , , , Comments are off

Tis the season for giving. But you should be charitable during more than just the holiday season. It’s almost expected that companies, no matter the size, do something to help the community between Thanksgiving and Christmas. It’s what you do in the “off season” that can make a huge impact and benefit more than the charity you’re reaching out to. When a plan is put together and executed properly, coming up with a community initiative can boost your business in a number of ways. Not only are you helping someone in need, but also your brand shines in the public’s eye and morale among employees can get a boost. Make sure the initiative you’re launching fits with your brand. While any effort to give back is generally appreciated, ones that make sense to customers and the public at large tend to be even more successful. A few examples include a restaurant supporting a food pantry in the community or a bookstore getting behind a literacy campaign. As the boss, be the driving force behind the campaign. It’s important that you get all your employees and staff members on board with the effort. They’re more likely to get to be supportive of the plan if the management team is enthusiastic about the cause. Educate yourself and those around you about the group you’re supporting. Showing true passion will convince others to help. Once your staff is on board and a plan is in place, let the media know. Everyone likes hearing about good news in his or her community. Newspapers, TV stations and radio stations often send out a crew to cover such events, especially those in a small town. Send a press release and give the journalists ample notice to cover the event. While the act of charity is the [...]

Rewarding Employees

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Sep 28, 2015 In the Industry , , , , , , , , , , , , , , , Comments are off

When you think of awards, you probably think of one of two things; money or a plaque. Recognition in the workplace is generally associated with financial reward such as a raise, bonus, team lunch, or maybe a paid day off. While we generally don’t complain about financial rewards of any kind, financial awards can also backfire, big time. By rewarding employees by financial means alone, you assign a dollar value on each employee and action. The truth is, people are motivated by more than money and crave positive feedback, recognition and acknowledgement by executives and peers. Recognition is the key to employee retention. People need positive feedback and acknowledgement of their efforts. When we say people “need” positive affirmation we mean they really need to “feel” it. How can you reward an employee with something they can “feel” and make them “feel?” Employee gifts. Service awards, annual appreciation gifts, holidays, anniversaries, special achievements, you name it. We aren’t just talking about those standard plaques set on a wooden square with gold trim. We are talking customized brand name jackets, coats, ridiculously nice pens, cups, bar and stemware, watches, briefcases, bluetooth speakers, tech gadgets, etc. Step outside the box and give employees something personalized that they will use and appreciate. When implementing employee recognition programs keep these things in mind. Be able to reward in the moment. Be sure to set clear standards on what should be acknowledged and is considered “beyond” normal performance. Keep some personalized company items on hand to reward employees in the moment. Tie your rewards in to a larger goal. Don’t just give random items. Having tiered levels for performance and rewards makes it a fair playing ground. Again, set clear performance value to your rewards so that the awards are recognizable and meaningful. Think about [...]