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9 Ways Promotional Products That WORK for Your Business


Jul 12, 2016 From the Sales Team , , , , , , , , , , , , Comments are off

by Arsham Mirshah Original Article: http://amabaltimore.org/3139/9-ways-promotional-products-work-for-your-business/ Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business. We’ve all heard that phrase “you have to spend money to make money” haven’t we? But what, exactly, are we supposed to be spending our money on? I’ll tell you what.. Promotional Products! They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, does it not? If you’re new to the idea of promotional products, I understand that you might be hesitant. Despite any fears you may have, I strongly urge you to continue reading and discover just what quality promotional items can do for your company. 1.) Opening Lines of Communication The law of reciprocity: Give, and you shall receive. More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture. Giving out promotional products is also a very effective way of starting a conversation with a potential customer. Handing something over allows you to “break the ice” and engage that person in conversation and because you gave them something, he or she is likely to listen to what you have to say. 2.) Drawing Attention “Hey, Hey! Look at ME!” Everyone wants to be the popular table at the trade-show, [...]

Back to School


Jul 6, 2016 In the Industry , , , , , , , , , Comments are off

Back to School: Stocking up for Spirit According to the National for Education Statistics 2015 will see 50.1 MILLION kids enroll in public school. 35.2 Million of those are Pre-K to 8th grade and 4.9 Million will be enrolled in high schools all across the US. And that’s just PUBLIC schools; an additional 4.9 Million students will attend a private school. All total, there are 55 million students in the US, each of them with parents, grandparents, family and friends. Uniform Embroidery – according to recent statistics about 16.5% of schools require some kind of school uniform. A nice Polo shirts or skirt emblazoned with the school crest is definitely a snazzy way to show school spirit. Friday Tees and Trip Shirts – Many schools encourage students to buy school t-shirts to wear on Fridays, on special event days or when they go on a field trip. This promotes school spirit. A perfect staple for life long memories. Bling, bling, bling when you go into school with custom rhinestone designs, spangle transfers or glitter vinyl. Sell cheer bows, booster shirts and more. Parents and teachers can get everything the kids get. Teachers, Moms, Dads, Grandparents and supporters of all kinds often want to show their support of their students and schools, and we’ve got all the sizes and products. Seasonal Shirts – Create a school design for Halloween, Christmas, President’s Day or any other holiday that’s celebrated in a school with our custom design tool. Club-wear – For all those after school activities. If there is a Computer club, DECA, Future Business Leaders of America, Future Farmers of America, Key Club, National Honor Society, Yearbook,Thespians…and more. Patches and Decals – Embroidered patches for bags or backpacks are simple ways to add school spirit to most products. Bling it up with rhinestone decals to put on [...]

Top 10 Reasons to Choose Silkworm


Feb 22, 2016 From the Sales Team , , , , , , , , , , , , , , Comments are off

Top 10 Reason’s Why You Should Choose Silkworm, Inc 10.)  Online Design tool: Our website has a design tool to help you create the perfect design! Don’t worry, our artists will perfect it before your shirts print. 9.) Social Media: You can find us and what we are up to on Facebook, Twitter, Instagram, Pinterest, Tumblr or our website.  Every Monday we post a new awesome giveaway. Once a month we give away prizes to anyone that visits our location. 8.) Community Involvement: Silkworm and our employees are very active in the communities we serve. From Knock Hunger Out of the Park, to Relay for Life and as many things that we can fit in between…we love participating in community events. 7.) Transparency: We aim to provide clear, transparent pricing from the beginning to make sure you are aware of the fees and the pricing of your entire order. 6.) Embroidery: We can have your logo digitized to embroider on hats, coats, polo’s, jackets, bags and more! 5.) Promotional Products: We literally have thousands of custom products to choose from, we’re sure to have a unique product for your next event. Just give us a call and our team will gather items within your budget. 4.) Quality Assurance: Our quality assurance standards are high; we stretch, stomp, wear our products to create quality products that last. We have printers at each press to insure that your products are printing correctly on each and every shirt. 3.) Award Winning Graphic Design: Silkworm has won many awards and contests for our top notch graphic design. Our artists are fun, creative and work in collaboration with our customers and sales team to create designs that WOW! 2.) Awesome Customer Service:  We pride ourselves on customer service.  It’s never about the sale with us, it’s the relationship. We don’t want [...]

Customer, Company, Department, You


Feb 15, 2016 From the Sales Team , , , , , Comments are off

“Customer, Company, Department, You”  This is a mantra we’ve kicked around for a while and it sums up what we do. It all goes back to you, our customer. When we make decisions, whether it’s with orders or marketing or anything like that, we start with the customer in mind. What will benefit you the most? What is most important to you the customer? How can we be the best help to you? All of those thoughts are the primary driving force behind what we do. Next in the chain is the Company. After we create the best possible scenario for you our customer, the focus goes on what’s best for the company. Are we making the right fiscal decisions to ensure we are a viable company providing a great working environment for our close to seventy employees? We want Silkworm to be one of the best places to work and in order to do so we must focus on the company as a whole. Then we get to the Department. We have several different departments within Silkworm that work harmoniously in order to offer the best possible outcome for our customers. When we make decisions, after we have exhausted the criteria for our customers and the company as a whole, then we look at the departments. How might we tweak a system for a particular department in order to provide quality products with awesome customer service? Finally, we break it down to the individual, the last stop in the line. After we have taken care of our customer, the company, and then the department, it comes down to the individuals working to create the kind of experience that will make you our customer come back and tell your friends about us. What all of this means for you is [...]

Repost: 15 Insane Facts About Promotional Products


Feb 8, 2016 In the Industry , , , , , , , 1 Comment

Usually, we don’t re-post blogs on this page but we ran across one article that was too good not to share. Natasha Heiberg | 3rd February 2016  The power of the promotional product can sometimes be underestimated. However, many marketing teams will attest to the wide reach and long-lasting impact that promotional products can have. Utilizing them as a part of your marketing strategy can be key in connecting with current clients and reaching out to future clients. To back up our argument, here are some insane facts you probably didn’t know about promotional products. 80% of consumers own between one and ten promotional products. That is a huge portion of the population that is open to accepting your branded items! Out of this 80%, 53% use a promotional product at least once per week. That’s a pretty high chance of active engagement with your promotional products. 60% of these people, will keep a promotional product for up to two years! Only 1 in 5 people will throw away a promotional product. Promotional products can increase your client base by as much as 30% In the US, bags generate more promotional impressions than any other promotional product. A promotional bag has six thousand impressions per bag! Top products are wearables, followed by pens/pencils, bags, calendars and drinkware! Branded drinkware can be more effective than an expensive radio or television advert. A study showed that 57% of people were able to recall an advertiser whose logo was branded on a mug. Only 32% were able to recognise the advertiser from their radio spot and only 28% were able to recognise the advertiser from the television advert. The logo on the mug created a visual impression, and vision is our strongest sense! The first known promotional product was a commemorative button used [...]

From the Sales Team: Everyone Needs Chapstick


Jan 18, 2016 From the Sales Team , , , , , , , Comments are off

Borrowing a line from the infamous Napoleon Dynamite; Kip & Napoleon Dynamite Napoleon Dynamite Hey can I use your guys’s phone for a sec? Secretary No. 1 Is there anything wrong? Napoleon Dynamite I don’t feel very good. (takes telephone and dials) Kip (making nachos on the other line) Hi. Napoleon Dynamite Is grandma there? Kip No, she’s getting her hair done. Napoleon Dynamite Ugh!! Kip What do you need? Napoleon Dynamite Can you just go get her for me? Kip I’m really busy right now. Napoleon Dynamite Just tell her to come get me. Kip Why? Napoleon Dynamite Cause I don’t feel good! Kip Well, have you talked to the school nurse? Napoleon Dynamite No, she doesn’t know anything. Will you just come get me? Kip No. Napoleon Dynamite Well, will you do me a favor then? Can you bring me my chapstick? Kip No, Napoleon. Napoleon Dynamite But my lips hurt real bad! Kip Just borrow some from the school nurse. I know she has like five sticks in her drawer. My favorite promotional item is the lip moisturizer ball from Hit Promotional Products. Customized Lip Balm is one of the best creative advertising methods for trade show giveaways, corporate gifts, and also works great at tourist destinations as Souvenir Lip Balm for people to keep with them and easily advertise your name to the world effortlessly. Plus when your “lips hurt real bad,” your business can be the hero. Personally, I use it every day and it is by far my favorite chapstick, which could very well be an obsession of mine. There are a few different color options for the actual hard shell that is on the outside: black, blue, fuchsia, lime green, red and white. It comes in a unique circle shape which I like [...]

From the Sales Team: The Corkcicle


Jan 10, 2016 From the Sales Team , , , , , , , Comments are off

Are you tired of gifting your best customers with the same been there, done that mousepads and mugs your competitors are using? Are you looking for something unique with a high perceived value? Do your customers like to drink wine (Of course they do, who doesn’t?) If you found yourself vigorously shaking your head in agreement while reading this post, then look no further. Meet the Corkcicle. The Corkcicle is a FDA compliant, BPA free wine chiller and bottle stopper in one. This hard working little device will chill your whites to perfection and bring those heavier reds down to optimal drinking temperature all while proudly displaying your logo. Awesome, right? Here at Silkworm we like to help our customers stand out and make great, first impressions last. We do this by providing you, the customer, with custom quotes and products that include new, unique and high quality items. That’s right; we customize everything just for you! No copy and paste here. Which brings us back to the Corkcicle, it is a high quality, retail grade item that will be used and reused by your customers. Why would you want your customers to use and reuse your promotional items? Because it keeps your logo and by extension, you, in front of your customers and (for those of you new to the game) that means dollar, dollar bills, yo! Kassidy Phoenix is a lead sales coordinator at Silkworm, Inc. Kassidy is a resident funny gal around the worm and takes the task of finding the perfect promotional item very seriously. Thinking outside of the box is just one reason why our customers love working with Kassidy. Let Kassidy help you find the perfect promotional item: kassidyns@silkwormink.com

From the Sales Team: My Favorite Promotional Item


Jan 5, 2016 From the Sales Team , , , , , , , Comments are off

Of all promotional products available, one of my favorites has to be pens. I know they aren’t the “newest” or “trendiest” things out there. But they are an item that’s used. Over and over again. They are an item well worth your promotional product dollars. According to the Advertising Specialties Institute, the leading promotional products organization, over 50% of US consumers own logoed writing instruments. You probably have one in your hand or close to you right now. The average cost per impression for writing instruments is 1/10 of a cent. Think about that a for minute. So let’s say you bought a pen for .55. You would have on average, 550 impressions for that one item. Tied with bags, that is the lowest cost per impression in the industry! The reason? Pens are an item we all use. We have a need for them almost every day. And what happens to your favorite pen you picked up somewhere? It gets picked up by someone else and those impressions keep on going. But I do want to offer a word of caution before you go out and buy any pen. There are a lot of pens available to put your logo or message on. You would do well to make sure you are getting the best option for your money. Before I knew better, I had a customer that wanted the cheapest pen possible. Of course, wanting the sale, I found them the cheapest pen I could in the colors they wanted with the features they requested. Not too long after I ended up at the same trade show they were at and they were using the pens I sold them as a giveaway and enticement to sign up for more information. Soon after the show started, they approached me [...]

What’s Trending in Promotional Products


Oct 19, 2015 In the Industry , , , , , , , , Comments are off

Promotional products are such a powerful tool for any business, and the great thing about them is that there are so many different items to choose from. There are also many factors that go into choosing the type of product you want to promote your specific kind of business. T-shirts, magnets, and writing utensils are among the most common promotional products used, so in order to get your business noticed, sometimes stepping outside of that triangle is necessary. One of the main factors in choosing the type of product you want to use is assessing the climate. This means the temperature outside, the season, and even the latest trends. Workout and wellness gear With new wellness trends, such as Crossfit, Zumba and HIIT training, there are many people who are in the gym than there were ten years ago. This means that water bottles, Blender bottles, blinkers, reflectors, and even shoe purses. The beneficial nature of these products makes them more desirable. Reflectors and blinkers come in all different forms. Different ones are made to go on backpacks, shoelaces, and even on your wrist. It’s an interesting way to win over your active crowd, because they are awesome to use when exercising at night. Phone accessories and chargers Phones are an essential part of life! Nearly everyone has one, and they’ve almost become a secondary brain for a lot of us. Phone cases and charging devices, such as charging blocks, are not only great for business promotion, but they are incredibly useful. If you want to get products that are going to be incorporated into people’s everyday lives, then accessories that go with their cell phones and electronic devices are a great idea. Another trending item is the selfie stick. They have blown up over this year, becoming very popular [...]

Rewarding Employees


Sep 28, 2015 In the Industry , , , , , , , , , , , , , , , Comments are off

When you think of awards, you probably think of one of two things; money or a plaque. Recognition in the workplace is generally associated with financial reward such as a raise, bonus, team lunch, or maybe a paid day off. While we generally don’t complain about financial rewards of any kind, financial awards can also backfire, big time. By rewarding employees by financial means alone, you assign a dollar value on each employee and action. The truth is, people are motivated by more than money and crave positive feedback, recognition and acknowledgement by executives and peers. Recognition is the key to employee retention. People need positive feedback and acknowledgement of their efforts. When we say people “need” positive affirmation we mean they really need to “feel” it. How can you reward an employee with something they can “feel” and make them “feel?” Employee gifts. Service awards, annual appreciation gifts, holidays, anniversaries, special achievements, you name it. We aren’t just talking about those standard plaques set on a wooden square with gold trim. We are talking customized brand name jackets, coats, ridiculously nice pens, cups, bar and stemware, watches, briefcases, bluetooth speakers, tech gadgets, etc. Step outside the box and give employees something personalized that they will use and appreciate. When implementing employee recognition programs keep these things in mind. Be able to reward in the moment. Be sure to set clear standards on what should be acknowledged and is considered “beyond” normal performance. Keep some personalized company items on hand to reward employees in the moment. Tie your rewards in to a larger goal. Don’t just give random items. Having tiered levels for performance and rewards makes it a fair playing ground. Again, set clear performance value to your rewards so that the awards are recognizable and meaningful. Think about [...]